another definition in the dictionary:
Brand_Power-the force a particular brand has to dominate its category through the magnitude of its recognition.
Divest_Strategy-a planned decision to get out of a particular business or product line, to sell off.
an organisation formed by a group of farmers to achieve some or all of the advantages of large-scale marketing.
PLC
abbrev. Product Life Cycle ...
another definition in the dictionary:
Quantity_Adjust-see Price-Taker.
Promotional_Pri-the temporary pricing of goods and services at lower than normal levels for a special promotional effort.
National_Accoun
major accounts which are sometimes served by a separate salesforce because of their importance. Acco ...
another definition in the dictionary:
POP-abbrev. Point of Purchase.
Brand_Preferenc-the stage of brand loyalty at which a buyer will select a particular brand but will choose a competitor's brand if the preferred brand is unavailable. See Brand Insistence, Brand Recognition.
Product_Item
a product variant with its own distinctive attributes (price, packaging, etc.), also called a Stock- ...
another definition in the dictionary:
Galvanic_Skin_R-a physiological testing technique in which the electrical conductivity of the skin is measured to check the level of arousal caused by an advertisement. See Galvanometer.
Herzberg_s_Theo
a theory of motivation developed by Henry Herzberg in which satisfiers (factors that cause satisfact ...
another definition in the dictionary:
Audimeter-a mechanical instrument or device for monitoring television usage and program choice (for ratings surveys, etc), colloquially called a people-meter or black box. See Single Source Data.
Formula_Marketi-a term used to describe an approach to marketing practice which relies heavily on conventional wisdom and spurns anything innovative.
Benjamin_Frankl
see Balance Sheet Close. ...
another definition in the dictionary:
Planning-see Strategic Planning, Marketing Planning, Sales Planning.
Halo_Effect-the transfer of goodwill from one product in a company's line to another, the attribution, by association, of the qualities of one item to others in the group.