Marketing Dictionary

another definition in the dictionary:

Shelf_Facings-the number of units of a product that are visible at the front of a retail store shelf, generally, high-volume categories will be allocated more shelf facings than low-volume categories. See Shelf Management.

Advertising_to_-a marketing control measure used to determine whether the amount spent on advertising in a given period was excessive, total advertising expenditure is expressed as a percentage ot total marketing expenditure.

Agricultural_Co

an organisation formed by a group of farmers to achieve some or all of the advantages of large-scale marketing.



see also:

Exchange
the transfer of an object, idea, service, etc. from one person or organisation to another in return ...

another definition in the dictionary:

Automatic_Respo-see Routine Response Behaviour.

Sampling_Unit-the individual members chosen from a total population as respondents in a marketing research study.

Aftermarket
the market for parts and supplies for machines, equipment, etc after they have been purchased. ...

another definition in the dictionary:

Advertising_All-see Advertising Budget.

Burst_Advertisi-a concentration of advertising expenditure over a limited time period. - See Drip Advertising Expenditure.

Latent_Demand
demand for a product which can satisfy a want which is unable to be satisfied by any existing produc ...

another definition in the dictionary:

Promotional_Cam-a coordinated series of promotional efforts built around a single theme and designed to achieve a specific objective.

Product_Flankin-a competitive marketing strategy in which a company produces its brands in a variety of sizes and styles to gain shelf space and inhibit competitors.

Advocacy_Advert
a paid, overtly-sponsored communication or message which presents information or a point of view on ...

another definition in the dictionary:

Broad_Assortmen-an assortment strategy in which a reseller decides to carry a wide range of related product lines. See Assortment Strategies, Deep Assortment, Exclusive Assortment, Scrambled Assortment.

ROAM-abbrev. Return on Assets Managed.

Pre_Testing
the testing of a questionnaire, advertisement, etc on respondents selected from the target market be ...

another definition in the dictionary:

Routine_Respons-a buying situation in which the buyer has had considerable past experience, also called Automatic Response Behaviour or Habitual Response Behaviour. See Extensive Problem Solving, Limited Problem Solving.

Democratic_Lead-a style of leadership characterised by group participation in decision-making. See Autocratic Leadership Style.


Please, choose the letter

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z




SiteMap Katalog ORN New Marketing Dictionary CrawlTrack: free crawlers and spiders tracking script for webmaster- SEO script -script gratuit de détection des robots pour webmaster