another definition in the dictionary:
Marketing_Ethic-the standards or moral principles governing the marketing profession.
EFTPOS-abbrev. Electronic Funds Transfer at Point of Sale.
a product that is manufactured from farm produce but which is a substitute for a more traditional farm commodity. For example, soy-protein steaks are a substitute for beef steaks.
Accelerated_Tes
market testing of consumer goods using a simulated store technique rather than an actual test market ...
another definition in the dictionary:
Place_Utility-the value given to a product by virtue of the fact that it is where it is wanted.
Combination_Bra-emphasising a corporate or family name as well as an individual brand name in product marketing. See Corporate Branding, Family Brand.
Gross_National_
the total market value of goods and services produced by a nation in a year. ...
another definition in the dictionary:
Defensive_Adver-advertising intended to combat the effects of a competitor's promotion.
Follow_Up-the vital final stage in the selling process, the salesperson's call-back upon a client after the ordered goods have been supplied to check that all has been handled to the buyer's satisfaction.
Retail_Buyer
an individual employed by a retailer primarily to buy merchandise for resale through the store. ...
another definition in the dictionary:
GRP-See Gross Rating Points.
Display_Allowan-a type of trade sales promotion in which buyers are given incentives in the form of price reductions or merchandise to encourage them to display the items purchased prominently. See Allowances.
Qualitative_Obj
objectives which cannot be expressed in quantifiable terms, for example, a salesperson might set as ...
another definition in the dictionary:
Latent_Demand-demand for a product which can satisfy a want which is unable to be satisfied by any existing product.
Marketing_Mix__-product, price, promotion and place (distribution) - that the firm blends to produce the desired market response, also called the Four Ps.
Fighting_Brand
a low-priced manufacturer's brand sold with minimal advertising and promotional expenditure, the bra ...
another definition in the dictionary:
SRO_Technique-see Standing Room Only.
Price_Adjustmen-allowances, discounts, etc. granted by a seller to meet the requirements or circumstances of specific buyers.