another definition in the dictionary:
Segmentation_Ba-geographic, demographic, psychographic and behaviouristic - upon which a heterogeneous market can be divided into relatively homogeneous groups.
Rational_Appeal-advertising messages, usually product-feature based, in which advertisers attempt to achieve their objectives by appeals to logic and reason rather than to the emotions. See Emotional Appeals in Advertising.
All_We_Can_Affo
a simple method of determining a budget (for advertising, etc) in which the amount allocated is the amount that can be afforded, also called the What-We-Can Afford Method, the Affordable Method and the Arbitrary Method. See Advertising Budget Determination.
see also:
Drop_In_Product
a product that is so nearly identical to that of a competitor that it can be 'dropped in' to the com ...
another definition in the dictionary:
Cultural_Values-ideas, beliefs, attitudes, opinions, principles, etc long cherished by members of a society.
Market-all the buyers and potential buyers of a product who profess some level of interest in it and who can afford it.
Formal_Product
see Actual Product. ...
another definition in the dictionary:
Movie_Tie_Ins-a promotional strategy in which a payment is made to a movie company in return for prominent featuring of a particular product in a forthcoming feature film. See Entertainment Marketing, Promotional Partnership..
Account_Represe-a salesperson with direct responsibility for one specific major account or a group of major accounts.
Differential_Pr
a pricing strategy in which a company sets different prices for the same product on the basis of dif ...
another definition in the dictionary:
Free_Market-a market place which has minimum direct involvement of government in market decisions.
Shrinkage-a term used in retailing to refer to the theft of merchandise by customers and employees, measures to control shrinkage include mirrors, video cameras, security guards and alarms that sound when tagged merchandise is carried out of the store.
Sales_Tactics
the planned day-to-day activities of the sales team when implementing the strategies it hopes will a ...
another definition in the dictionary:
Federation_of_A-an association of Australian commercial television stations responsible for the control of television advertising standards, the Federation must preview and approve all commercial announcements before they are broadcast.
FAS_Pricing-see Free-alongside-Ship Pricing.
Date_Stamping
See Open Dating. ...
another definition in the dictionary:
Clutter-All non-programming time on radio and TV, this includes time given to advertsing commercials, station or channel promotions, station or channel identifications and program credits. Excessively high clutter levels may result in audience tune-out. See Clutter Level, Audience Tune-Out.
Exclusive_Sales-a region in which a distributor has been given sole rights to a manufacturer's product.
