another definition in the dictionary:
Awareness_Set-the brands of which a consumer is aware, normally, the awareness set will be less than the total set of brands. See Choice Set, Evoked Set, Inept Set, Inert Set.
Cultural_Divers-the range of different value systems existing in a multicultural society.
Alternative_Clo
a closing technique in which a salesperson presents two alternatives in an attempt to get a commitment from the buyer to one, (eg. 'The red or the black?', 'Cash or card?') See Close.
see also:
Sponsorship
see Corporate Sponsorship. ...
another definition in the dictionary:
Buyer_s_Market-a market in which there is an abundance of a particular good or service for sale.
Brand_Advertisi-the featuring of a particular brand in media vehicles in order to build strong, long-term consumer attitudes towards it.
Brand_Personali
the feeling that people have about a brand as distinct from what the product can actually do. ...
another definition in the dictionary:
Multiple_Packag-the practice of placing several units of a product (chocolate bars, soups, yogurt, etc) in one container when offering them for sale in order to increase total sales, to help introduce a new product or to win consumer acceptance.
DAGMAR_approach-an approach to measuring advertising effectiveness in which advertising objectives are turned into specific measurable goals. See DAGMAR.
Habitual_Decisi
consumer decision making or problem solving requiring only minimal search for, and evaluation of, al ...
another definition in the dictionary:
Bartering-exchanging goods for others of equal value.
Service_Intangi-see Intangibility.
Direct_Mail_Adv
advertising direct to end-users by sending catalogues or other sales literature through the post. ...
another definition in the dictionary:
Free_Standing_R-a retail store, not located in a shopping complex with other retailers, having its own premises and parking area.
Direct_Marketin-selling to end-users by means other than direct sales contact between salesperson and buyer, the use of calalogues, direct-mail advertisements, etc. to sell merchandise and services. See Direct Selling.
Creative_Sellin
an approach to selling in which salespeople aggressively seek out customers and use well-planned str ...
another definition in the dictionary:
Prospecting-the first step in the selling process, the activity of seeking out potential customers.
Payback_Period-the time taken for a new product to recover its investment cost and to generate profits, used as a measure of performance for new products.
