another definition in the dictionary:
Flanking_Strate-see Flanking Attack, Flanking Defence.
Automatic_Respo-see Routine Response Behaviour.
Alternative_Med
media vehicles, apart from the traditional ones, which are available for promotional purposes, examples of newer alternative media are video catalogs and audiotext. See Video Calalog, Audiotext.
see also:
Product_Variant
see Product Item. ...
another definition in the dictionary:
Product_Differe-a strategy which attempts (through innovative design, packaging, positioning, etc.) to make a clear distinction between products serving the same market segment.
Drop_In_Product-a product that is so nearly identical to that of a competitor that it can be 'dropped in' to the competitor's equipment or machinery without the need to alter settings and without affecting performance.
Corporate_Issue
advertising in which an organisation states publicly its position on a controversial issue. See Advo ...
another definition in the dictionary:
Sell_Through_Qu-the quantity of merchandise required for a sales promotion.
Body_Copy-the desriptive paragraphs in a print advertisement (as opposed to the headlines.
Banded_Pack
a consumer sales promotion in which two related product items are banded together and sold at a spec ...
another definition in the dictionary:
On_the_Job_Trai-sales training given in the field rather than in a formal classroom setting. See Curbside Sales Training, Formal Training.
Predatory_Prici-a pricing practice by which a company hopes to inhibit or eliminate competition by charging lower than normal prices for its products in certain geographic regions.
Actionability
one of the major requirements (with accessibility, measurability and substantiality) for useful mark ...
another definition in the dictionary:
Form_Utility-the value given to a product by virtue of the fact that the materials and components which comprise it have been combined to make the finished product. See Utility.
Audiotext-a relatively new, alternative promotional medium in which an advertiser's recorded message is reached by an interested potential purchaser by telephone. See Alternative Media.
Outer_Directed_
one of three broad groups of consumers (with inner-directed consumers and need-directed consumers) i ...
another definition in the dictionary:
Bells_and_Whist-the optional features built into a basic product to satisfy or impress as large as possible a number of buyers, the term 'plain vanilla' is an equivalent slang term used to describe a product with only the most basic features.
Reinforcement-the reward or punishment delivered by a particular response to a stimulus.
