another definition in the dictionary:
AFA-abbrev. Advertising Federation of Australia.
Exclusive_Agree-agreements between manufacturers and middlemen in which the latter are granted sole rights to distribute a product within a defined territory.
Amiable_(Social
one of four social styles (with Analytical, Driver and Expressive) commonly used to classify salespeople and their customers in terms of their communication approach, Amiables are characterised by high responsiveness and low assertiveness. See Analytical, Driver, Expressive, Assertiveness, Responsiveness, Social Style.
see also:
Australian_Bure
an Australian government agency which classifies organisations according to their economic activity, ...
another definition in the dictionary:
Distribution_Ch-see Marketing Channels.
Buyer_Action_Th-a traditional point of view holding that a prospect buys after being guided through certain mental processes by a salesperson. See AIDA Concept, Buyer Resolution Theory, Formula Approach.
Drop_In_Product
a product that is so nearly identical to that of a competitor that it can be 'dropped in' to the com ...
another definition in the dictionary:
Advertising_Mes-the central, underlying idea or theme within an advertisement.
KIPS-abbrev. Key Influence People.
DSS
abbrev. Decision Support System. ...
another definition in the dictionary:
Organisational_-the study of the motives and actions of, and the influences upon, organisations while engaged in purchasing goods and services.
Product_Line_Ex-adding depth to an existing product line by introducing new products in the same product category, product line extensions give customers greater choice and help to protect the firm from a flanking attack by a competitor. See Product Line, Product Line Depth, Product Line Stretching.
Group_Sales_Tra
the training of sales representatives, usually in formal sessions, as a group. See Formal Training. ...
another definition in the dictionary:
Marketing_Commu-the formal and informal messages that sellers transmit to buyers, the systematic (planned) as well as the unsystematic (unplanned) promotion by a firm of its products to its markets.
In_Store_Media-in-house media, usually radio or TV networks, inside department or variety stores to encourage foot traffic and generate more sales, music and news, as well as commercials and promotion, are carried by the media.
Quantitative_Ob
objectives which can be expressed in specific numerical terms, for example, a salesperson might set ...
another definition in the dictionary:
Likert_Scale-ch respondents indicate their level of agreement with a statement by choosing the appropriate response from a scale, eg. strongly disagree, disagree, undecided, agree, strongly agree.
Differential_Pr-a pricing strategy in which a company sets different prices for the same product on the basis of differing customer type, time of purchase, etc, also called Discriminatory Pricing, Flexible Pricing, Multiple Pricing, Variable Pricing. See One-Price Policy.
