another definition in the dictionary:
Cooperative_Adv-advertising sponsored by two or more organisations to promote the goods or services of each.
Impact-the force that an advertisement or message will have on a target consumer, television advertising, for example, because it combines sight and sound, will typically have greater impact than print media.
Analytical_(Soc
one of four social styles (with Amiable, Driver and Expressive) commonly used to classify salespeople and their customers in terms of their communication approach, Analyticals are characterised by low responsiveness and low assertiveness. See Amiable, Driver, Expressive, Assertiveness, Responsiveness, Social Style.
see also:
Dealer_Loader
a gift given to a retailer who purchases a specified quantity of a product during a trade sales prom ...
another definition in the dictionary:
Alternative_Med-media vehicles, apart from the traditional ones, which are available for promotional purposes, examples of newer alternative media are video catalogs and audiotext. See Video Calalog, Audiotext.
Lagged_Effect-see Lagged Response.
Functional_Modi
see Feature Modification. ...
another definition in the dictionary:
Self_Liquidator-a form of consumer sales promotion in which money and proof of purchase of a product (package tops, labels, etc) are traded in for an item of merchandise, usually sold below normal retail price, also called a self-liquidating premium.
Negotiated_Cont-a formal arrangement for the supply of goods or services at a price agreed upon both the buyer and seller.
DIY_Goods
goods produced for the 'do-it-yourself' market. ...
another definition in the dictionary:
Salary_Plan-a salesforce compensation method in which salespeople are paid a straight salary, a salary plan approach provides security and stability but may not provide the incentive associated with commission payments. See Straight Salary.
Less_Than_Carlo-a U.S. term for the freight rate charged by a railroad company when a producer's shipment is less in volume than one full carload. See Carload Freight Rate.
CALLPLAN
an interactive computer program for determining the optimal number of calls to be made on each of a ...
another definition in the dictionary:
Price_Gouging-a monopolistic pricing technique in which the seller takes advantage of the lack of competition by charging unusually high prices relative to a product's cost.
Countermarketin-marketing activity intended to abolish interest in, and demand for, a product.
General_Public
all of the people in the society in which a firm operates, within the general public there may be so ...
another definition in the dictionary:
Objective_and_T-a budgeting method in which the amount to be spent on sales promotion, advertising, personal selling, etc is determined by the desired result of the activity and the nature of the tasks necessary to achieve it.
Product_Attribu-distinctive tangible and intangible features of a product that give it its value to a user.
