another definition in the dictionary:
Import_Quota-a government-imposed limit on the number, quantity or value of a product to be imported, usually to protect local industry.
Reactive_Market-marketing activities forced upon an organisation by competitive action, defensive strategies. See Proactive Marketing Strategies.
Anchor_Store
a popular, major retailer located within a shopping mall to attract mall patronage.
see also:
Accessory_Equip
goods and materials purchased by organisations for use in production, administrative, clerical or ma ...
another definition in the dictionary:
Commodity_Rate-a rate which is applied in any situation where freight is product specific rather than based on volume or weight, also called a Special Rate.
Sales_Represent-a salesperson, an individual employed to sell goods on behalf of a producer or some other member of a marketing channel by contacting prospective customers and developing in them an interest in the company's products.
Competitive_Str
planning intended to give a company a competitive advantage over its competitors. ...
another definition in the dictionary:
Advertising_Ela-measurements of the effect on other marketing variables of various levels of advertising expenditure, for example, measurement of the effect of high levels of advertising on consumer perceptions of price, or the measurement of the low levels of advertising on consumer perceptions of product quality.
Penetrated_Mark-the individuals or organisations in a particular market who have already purchased the product.
Quantitative_Ma
marketing research that can be quantified, the collection of data that can be expressed in numerical ...
another definition in the dictionary:
Sales_Manual-a set of printed materials containing product descriptions and related information for the guidance of sales representatives and their customers.
Service_Managem-the equivalent of a product management system for service organisations.
Push_Strategy
promotion to members of the marketing channel (mainly by means of personal selling) rather than prom ...
another definition in the dictionary:
Market_Research-the systematic gathering of information about a market by means of survey, observation or experimentation. See Marketing Research.
Divisibility-the extent to which a new product can be tested in a limited scale purchase. See Adoption Rate Determinants.
Special_Rate
see Commodity Rate. ...
another definition in the dictionary:
Push_Money-a direct payment of money offered to the sales force of a reseller by a manufacturer to encourage greater efforts with a particular product or range.
Expressive_(Soc-one of four social styles (with Amiable, Analytical and Expressive) commonly used to classify salespeople and their customers, Expressives are characterised by high assertiveness and high responsiveness.
