Marketing Dictionary

another definition in the dictionary:

Access_Barriers-factors such as tariffs and legal restrictions which reduce the size of a market by preventing potential customers from purchasing a particular product.

Field_Selling-face-to-face sales calls made by company representatives on customers in their homes or places of business.

Approach

the stage in the selling process in which a salesperson contacts a potential customer to make an appointment or to present a product.



see also:

Advertising_Med
outlets or vehicles (for instance, newspapers and magazines, television, radio, cinema, posters, etc ...

another definition in the dictionary:

Buying_Allowanc-a trade sales promotion in which buyers are offered a price reduction for each carton, case, etc. purchased during the period of the promotion. See Allowances.

Display_Allowan-a type of trade sales promotion in which buyers are given incentives in the form of price reductions or merchandise to encourage them to display the items purchased prominently. See Allowances.

Implied_Warrant
the notion, upheld by courts in recent years in response to mounting consumer complaints, that a pro ...

another definition in the dictionary:

Small_Order_Pro-the problem of coping with sales orders which are so small that the cost of filling them offsets the profit.

Pipeline_Transp-the carriage, delivery or shipment of a gas or liquid product by pipeline.

Dealer_Listing
the namimg in a product advertisement of certain retailers who have stocks, the naming of dealers is ...

another definition in the dictionary:

National_Accoun-major accounts which are sometimes served by a separate salesforce because of their importance. Account specialists try to meet their special needs and to develop close relationships with key personnel. Also referred to as Direct Accounts and House Accounts.

Piggyback-a system of transportation requiring the transfer of containers from truck to rail. See Birdyback, Fishyback.

Direct_Marketin
a distribution channel in which no intermediaries are used, a manufacturer sells direct to an end-us ...

another definition in the dictionary:

Communicability-the extent to which the benefits of a new product are likely to be noticed and discussed by consumers, a major determinant of the rate of new product adoption.

Brand_Franchise-the loyalty that attaches to a well-managed brand. See Brand Extension.

Evaluative_Crit
features of a supplier, product, etc. considered by a buyer when choosing between alternatives, eval ...

another definition in the dictionary:

Motive-an inner state directing a person towards the satisfaction of a need. See Learning Process.

Diseconomies_of-see Economies of Scale.


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