Marketing Dictionary

another definition in the dictionary:

Non_Cumulative_-a one-time reduction in list price for a quantity purchased. See Cumulative Quantity Discount.

Leads-see Sales Leads.

Area_Market_Pot

an estimate of the amount of sales, in units and dollars, that might be possible in a given territory or region under a given level of industry marketing effort under given environmental conditions.



see also:

Product_Modific
any substantial change made to the attributes (size, shape, colour, style, price, etc.) of a product ...

another definition in the dictionary:

Out_of_Stock_Co-the cost of sales lost when a particular item is not available when ordered by a customer.

Distribution_In-the level of availability selected for a particular product by the marketer, the level of intensity chosen will depend upon factor such as the production capacity, the size of the target market, pricing and promotion policies and the amount of product service required by the end-user. See Exclusive Distribution, Intensive Distribution, Selective Distribution.

Production_Orie
a management philosophy, concept, focus or state of mind which emphasises production techniques and ...

another definition in the dictionary:

ASC-abbrev. Advertising Standards Council.

National_Accoun-major accounts which are sometimes served by a separate salesforce because of their importance. Account specialists try to meet their special needs and to develop close relationships with key personnel. Also referred to as Direct Accounts and House Accounts.

Industrial_Sell
all forms of personal selling to organisational and industrial buyers of products for resale, or for ...

another definition in the dictionary:

General_Electri-a portfolio analysis and planning grid developed by General Electric, it uses a two-dimensional matrix based on industry attractiveness and business strength.

Redemption_Rate-the number of sales promotion coupons converted to purchases expressed as a percentage of the number distributed.

Commodity_Produ
a product that cannot be significantly differentiated from competitors' products. ...

another definition in the dictionary:

Promotional_Ada-a strategy in which the same product is sold in different geographic locations but with a unique promotional strategy for some or all of the different locations.

Product_Knowled-detailed knowledge of a product's features and benefits required by a salesperson to persuade a prospect to purchase.

Image_Oriented_
an advertising plan or tactic intended to change a brand's image (rather than to maintain it over ti ...

another definition in the dictionary:

EFTPOS-abbrev. Electronic Funds Transfer at Point of Sale.

Bias-see Interviewer Bias.


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