another definition in the dictionary:
Down_Market_Con-consumers who habitually look for, and purchase, low-priced rather than more expensive products. See Up-Market Consumers.
Long_Run_Averag-the average cost per unit of a set or group of products in the long term. Note that the long-run average cost may be somewhat lower than the short term average cost because of the effects of greater production experience. See Average Cost, Short-Run Average Cost.
an estimate of the amount of sales, in units and dollars, that might be possible in a given territory or region under a given level of industry marketing effort under given environmental conditions.
Account_Strateg
broad methods employed in achieving the objectives set by a salesperson for a particular account. ...
another definition in the dictionary:
Product_Warrant-see Warranty, Express Warranty, Implied Warranty.
Full_Function_M-see Full-Service Wholesaler.
Adaptive_Strate
domestic marketing tactics, plans and methods which have been altered to suit local conditions in fo ...
another definition in the dictionary:
Designated_Mark-See Area Of Influence.
Consumer_Wearou-a decrease in the effectiveness of an advertisement or promotional campaign due to boredom and familiarity.
Receiver
the target of a message in the communication process. ...
another definition in the dictionary:
Distribution_St-see Place Strategy.
Continuity-the scheduling of media exposures of a particular advertisement or campaign evenly within a given period. See Flighting, Pulsing.
Single_Source_D
marketing research information, collected from the same source - by people-meters and scanning devic ...
another definition in the dictionary:
Closing_Skill-the ability of a salesperson to obtain the buyer's commitment to the purchase.
Statistical_Ban-a range of statistical techniques used in analysis in a marketing information system to discover the degree of reliability of the data collected and the relationships within it. See Marketing Information System.
Goals
aims of a broad, long-term nature as opposed to objectives which are more explicit and relate to a s ...
another definition in the dictionary:
Clincher-an additional inducement offered to a potential buyer by a salesperson in order to close a sale, inducements might include price discounts, rebates, extended credit, reduced delivery charges, etc.
Learning_Proces-the way in which an individual's behaviour changes as a result of previous experiences, the process consists of four basic components - a stimulus or cue which creates a drive, the drive which motivates the individual to make a response, the response or action undertaken by the individual, and reinforcement by means of reward or punishment which determines whether the individual will act in that way again.