another definition in the dictionary:
Brand_Advertisi-the featuring of a particular brand in media vehicles in order to build strong, long-term consumer attitudes towards it.
Soft_Sell-a low-pressure selling situation, a selling situation in which the buyer has no feeling of being coerced. See Hard Sell.
Area_of_Dominan
the geographic region covered by a particular television station, also referred to as the station's Designated Marketing Area (DMA).
see also:
Quota
any restriction imposed by law on the quantity of a product which can be produced or imported, a for ...
another definition in the dictionary:
Consumer_Behavi-the behaviour of individuals when buying goods and services for their own use or for private consumption.
Judgment_Sample-a type of non-probability sample used in gathering primary data in marketing research, the sample is drawn from those whom the market researcher judges to be knowledgeable about the subject. See Probability Sample, Non-Probability Sample.
Psychodrawing
a nonverbal, qualitative marketing research technique in which respondents use colours, shapes, symb ...
another definition in the dictionary:
Economic_Utilit-the ability of a good or service to satisfy a customer's needs or wants, the five kinds of economic utility are form utility, time utility, place utility, information utility and possession utility.
Continuity-the scheduling of media exposures of a particular advertisement or campaign evenly within a given period. See Flighting, Pulsing.
Buy_Classes
buying situations categorised according to the prior experience of the buyer with the product and su ...
another definition in the dictionary:
Market_Niche-a small but profitable segment of a market unlikely to attract competitors.
Response_Bias-the inclination of respondents in a marketing research survey to give the answer that they believe the interviewer wants to hear.
Copy_Testing
the pre-testing of advertising copy for print advertisements, usually by giving respondents a portfo ...
another definition in the dictionary:
Cluster_Sample-a form of probability sample where respondents are drawn from a random sample of mutually exclusive groups (usually geographic areas) within a total population, also called an area sample. See Stratified Sample.
Broad_Assortmen-an assortment strategy in which a reseller decides to carry a wide range of related product lines. See Assortment Strategies, Deep Assortment, Exclusive Assortment, Scrambled Assortment.
Price_Incentive
a common form of sales promotion in which price reductions are offered to consumers to encourage the ...
another definition in the dictionary:
Market_Entry_Ba-any circumstance or feature of a market which inhibits or deters a firm from entering it, the greatest market entry barrier is the presence of a firmly entrenched competitor with a significant competitive advantage.
Foreign_Market_-expansion by entering an overseas market, the four possible ways of entry an overseas market are by exporting, licensing, joint venturing or direct ownership.
