another definition in the dictionary:
Guaranteed_Pric-an assurance given by a manufacturer to a marketing intermediary that if the wholesale price of a product is lowered while the intermediary is still holding stocks, the difference will be refunded, the purpose of the guaranteed price is to encourage the intermediary to order a large quantity of the product with confidence.
BEP-abbrev. Break-Even Point.
Arm_s_Length_Pr
the price which various governments force companies to charge to discourage 'dumping' abuses, the arm's length price is the price charged by competitors for the same or similar product.
see also:
Stabilising_Pri
a price set for a product with the intention of keeping prices steady within an industry in order to ...
another definition in the dictionary:
Atomistic_Compe-see Pure Competition.
Deceptive_Prici-the pricing of goods and services in such a way as to cause a customer to be misled, an example of deceptive pricing is bait-and-switch pricing. See Bait-and-Switch Pricing.
Psychodrama
a qualitative marketing research technique in which respondents are asked to engage in impromptu rol ...
another definition in the dictionary:
Price_Elastic_S-segments of the market which are more responsive to price changes than other segments of the market. See Price Elasticity.
Cluster_Sample-a form of probability sample where respondents are drawn from a random sample of mutually exclusive groups (usually geographic areas) within a total population, also called an area sample. See Stratified Sample.
Imagery
the symbols, images or graphic representations used in advertising to suggest a particular mood or f ...
another definition in the dictionary:
POP-abbrev. Point of Purchase.
Hypermarche-see Hypermarket.
Divergent_Acqui
difersification into new or unrelated businesses. See Convergent Acquisition, Diversification. ...
another definition in the dictionary:
Implementation-the stage in the marketing management process when plans are put into action. See Marketing Management.
Source_Credibil-in personal selling, the believability of the salesperson.
Ego_Drive
the need of one individual to persuade another to a particular point of view and feel satisfaction i ...
another definition in the dictionary:
Daily_Sales_Pla-a record of a salesperson's intended sales calls on a day-by-day basis, listing the clients to be visited, the objectives of each call, and the anticipated outcomes.
Product_Organis-the deployment of a firm's sales force or the organisation of its marketing activities so that a separate division is responsible for each of its major products or product groups. See Organisational Structure.
