Marketing Dictionary

another definition in the dictionary:

Manipulative_Se-selling practices in which the salesperson attempts to overwhelm the prospective buyer, high-pressure methods. See Non-Manipulative Techniques.

Optimising-an approach to planning in which a firm expresses its intention to do things better (as opposed to 'better things') in the future. See Adaptivising, Satisficing.

Assemblers

wholesaling firms specialising in the buying of small quantities of farm produce to resell to other firms in bulk, also referred to as the Assembly Market.



see also:

Expert_Forecast
a sales forecasting method in which outside specialists or industry experts - economists, academics, ...

another definition in the dictionary:

Adoption_Sequen-see Adoption Process.

Grade_Label-a tag, sticker, label, letter, mark or symbol which identifies the quality or grade of a product offered for sale. See Label.

Advance_Austral
a partly government-funded organisation, established in 1979 as Project Australia, formed to promote ...

another definition in the dictionary:

Buying_Committe-a group within a retailing organisation or chain which has responsibility for the purchase of merchandise for resale.

Response_Time-the time taken by a firm to answer a customer inquiry about the status of an order.

Horizontal_Pric
the practice, usually unlawful, of sellers of different brands of the same product making agreements ...

another definition in the dictionary:

Carryover_Effec-the rate at which the effectiveness of an advertising campaign diminishes with the passing of time, for example, an advertising campaign this month may have a carryover effect of .50 next month.

Advertising_Age-a firm specialising in the creation, design and media placement of advertisements, and in the planning and execution of promotional campaigns. See Full-Service Advertising Agency, Limited-Service Advertising Agency.

Channel_Mix
the degree of intensivity selected for the distribution of a product. See Exclusive Distribution, In ...

another definition in the dictionary:

Dealer_Loader-a gift given to a retailer who purchases a specified quantity of a product during a trade sales promotion. See Trade Sales Promotion.

Marketing_Contr-an individual, usually with training in finance and marketing, responsible for analysing and evaluating a company's marketing expenditures.

Corporate_Plann
planning at the highest level in an organisation, involving an analysis of the current situation, th ...

another definition in the dictionary:

Competitive_Adv-advertising which points out features of a brand which may not be available in other brands but does not directly name a competitor. See Comparative Advertising.

Direct_Selling-selling directly to end-users by means of a sales force. See Direct Marketing.


Please, choose the letter

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z




SiteMap Katalog ORN New Marketing Dictionary CrawlTrack: free crawlers and spiders tracking script for webmaster- SEO script -script gratuit de détection des robots pour webmaster