another definition in the dictionary:
Industrial_Prod-categories of goods and services bought by organisations for use in production or in the operation of their business, classes include installation, accessories, raw materials, component parts, supplies, and services.
Low_Touch_Servi-customer service characterised by a low level of personal contact with customers, low-touch customer service is primarily automated or provided by vending machines, such as automatic telling machines at banks, self-service petrol pumps at garages, etc. See High-Touch Service.
Asset_Based_Mar
a marketing approach which uses the knowledge and skills a company has already developed as the basis for growth.
see also:
Date_Code
a date on a package indicating either the date by which the product should be used or the date the p ...
another definition in the dictionary:
Limited_Problem-buying situations in which a purchaser has had some previous experience but is unfamiliar with suppliers, product options, prices, etc. Also referred to as Limited Decision Making. See Extensive Problem Solving, Routine Problem Solving.
Competitive_Adv-advertising which points out features of a brand which may not be available in other brands but does not directly name a competitor. See Comparative Advertising.
Reusable_Contai
a type of consumer sales promotion in which potential customers are encouraged to buy a particular p ...
another definition in the dictionary:
Opportunity_Ana-see Marketing Opportunity Analysis.
Industrial_Buye-the study of the motives and actions of, and the influences upon, industrial buyers while engaged in the purchasing of goods and services. See Organisational Buying Behaviour.
High_Touch_Serv
customer service that is characterised by a high level of personal contact with customers, as oppose ...
another definition in the dictionary:
Intangibles-see Services.
Flanking_Defenc-a competitive marketing strategy in which the market leader attempts to identify and strengthen its own weak points, commonly geographic areas or market segments in which it is under-performing, before a smaller rival can mount an attack against it.
Market_Diversif
a strategy in which a company seeks growth by adding products and markets of a kind unrelated to its ...
another definition in the dictionary:
Price-the value agreed upon by the buyer and the seller in an exchange, one of the four controllable variables (with product, promotion and place) of the marketing mix. See Marketing Mix.
By_Product-a secondary product produced during the process of manufacturing another.
Market_Challeng
a company holding a major market share and competing vigorously with the market leader for outright ...
another definition in the dictionary:
In_Suppliers-suppliers who are already well known to an organisation and from whom they will purchase with confidence. See Out-Suppliers.
Advertising_Med-outlets or vehicles (for instance, newspapers and magazines, television, radio, cinema, posters, etc) used in communication between advertisers and customers. Note that advertising media is a plural term, its singular form is advertising medium.
