another definition in the dictionary:
Sole_Survivor-the final stage in the family life cycle, two sub-categories are used by marketers in examining consumer behaviour - sole survivor, working and sole survivor, retired. Also called Solitary Survivor. See Family Life Cycle.
Quantitative_Ob-objectives which can be expressed in specific numerical terms, for example, a salesperson might set as an objective for his or her territory 'to increase sales revenue of Product X by 10% in 1991'.
Asset_Turnover
a ratio used to evaluate the profitability of a firm, net sales in a given period are divided by total assets.
see also:
Goodwill
the difference between the value of a business as a going concern and the sum of the value of its as ...
another definition in the dictionary:
Fluctuating_Dem-demand in the industrial sector which rises and falls sharply in response to changing economic conditions and consumer spending patterns.
Adoption-the choice of one product over another.
One_Price_Polic
a policy of offering the same price to every customer. See Differential Pricing. ...
another definition in the dictionary:
Micromarkets-markets in which the volumes of demand are relatively small owing to the fragmentation or splintering of mass markets, markets in which there is great diversity in the needs and wants of customers. See Mass Marketing.
Non_Manipulativ-methods used in selling where a salesperson, rather than trying to force an unwanted product on a customer by high-pressure means, works with the customer to identify a genuine need and to provide a satisfying solution. See Manipulative Selling Techniques.
Dealer_Loader
a gift given to a retailer who purchases a specified quantity of a product during a trade sales prom ...
another definition in the dictionary:
ror-a measure of the extent to which the chosen sample in a marketing research study can be expected to represent the total population on the characteristics being studied.
DSS-abbrev. Decision Support System.
Brand_Familiari
the awareness consumers have of a particular brand. ...
another definition in the dictionary:
Conjunctive_Mod-the idea that consumers establish minimum attribute levels which acceptable brands must possess, when about to make a purchase, they will consider only those brands that exhibit a conjunction of all the minimum requirements. Other models of brand evaluation include the expectancy-value model, ideal brand model, disjunctive model, lexicographic model and determinance model.
Maintenance_Mar-marketing activity intended to maintain the current sales level in a highly competitive situation.
In_Suppliers
suppliers who are already well known to an organisation and from whom they will purchase with confid ...
another definition in the dictionary:
Free_In_The_Mai-a type of sales promotion in which consumers are offered a gift which is sent to them by post in return for proof of purchase of the product.
Qualitative_Mar-marketing research which is not generally quantifiable, research which seeks insights into a marketing situation but which does not require statistical accuracy. Qualitative research techniques include focus groups, depth interviews and projection techniques such as free associations, psychodrawing and psychodrama. See Quantitative Marketing Research.
