another definition in the dictionary:
Rack_Jobber-a specialised form of merchant wholesaler supplying non-general lines to supermarkets, pharmacies, hardware stores, etc.
Flanking_Attack-a competitive marketing strategy in which one company attacks another in a weak spot, commonly by paying maximum attention to either a geographic region or a market segment in which the rival is under-performing.
Assortment_Stra
options available to a reseller in determining the assortment of products and services to be carried. See Broad Assortment, Deep Assortment, Exclusive Assortment, Scrambled Assortment.
see also:
Advertising
the paid, public, non-personal announcement of a persuasive message by an identified sponsor, the no ...
another definition in the dictionary:
Multiple_Pricin-see Flexible Pricing.
Indirect_Compet-a product that is in a different category altogether but which is seen as an alternative purchase choice, for example, coffee and mineral water are indirect competitors. See Direct Competition.
Standard_Produc
categories into which products are grouped using formal systems such as the Australian Standard Indu ...
another definition in the dictionary:
Marketing_Audit-the periodic, orderly, objective review, analysis and evaluation of an organisation's marketing structure, goals, strategies, action plans, performance and results.
Experimental_Va-the variables a researcher manipulates in conducting an experiment, also called Explanatory Variables. See Dependent Variables.
Perception
the way in which an individual interprets stimuli received by the senses. ...
another definition in the dictionary:
Hierarchy_of_Ne-see Maslow's Hierarchy of Needs.
Screening-an early stage in the new product development process when ideas for new products are sifted or screened to identify those that the firm might profitably develop, two broad approaches to idea screening are possible: managerial judgement and customer evaluation. See Drop Error, Go Error, New Product Development.
Head_to_Head_Co
a competitive situation characteristic of oligopolistic circumstances, where the second or third lea ...
another definition in the dictionary:
Post_Purchase_E-the quick mental assessment of a low-involvement product by a consumer after purchase. See Low-Involvement Product.
Product_Attribu-distinctive tangible and intangible features of a product that give it its value to a user.
Lagged_Response
a delayed response by consumers to an advertising campaign, measuring the effect of a campaign which ...
another definition in the dictionary:
Model_Bank-a variety of mathematic models used in a marketing information system to simulate real-life situations to assist in decision making.
Purchase_Probab-a tool used in marketing research surveys of buying intentions, respondents are asked to rate the likelihood of their purchase of a particular product on a scale ranging, for example, from 'definitely not' to 'certain to buy'.
