another definition in the dictionary:
Full_Service_Wh-a wholesaler offering a complete range of services including buying, selling, storage, transporting, sorting, financing, providing market feedback and risk-taking, also called a Full-Function Wholesaler. See Limited-Function Wholesaler.
Choice_Set-the final set of brands from which a consumer makes a purchase choice after some brands in the awareness set have been considered and rejected. See Awareness Set.
At_Home_TV_Shop
a form of non-store retailing in which products are shown on a television screen and presented enthusiastically by an announcer to stimulate impulse purchasing using credit card and telephone. See Non-Store Retailing.
see also:
Authorisation
see Brand Authorisation. ...
another definition in the dictionary:
Customer_Relati-a division of an organisation with responsibility for ensuring that customers are satisfied with the goods or services they have purchased and with the way the organisation has served them.
Personal_Sellin-a form of promotion utilising the services of a sales team, one of the major controllable variables (with advertising, sales promotion and publicity) of the promotion mix. See Promotion Mix.
Informational_I
one of three types of influence (with comparative influence and normative influence) exerted on cons ...
another definition in the dictionary:
Institutional_A-advertising intended to promote a company or organisation rather than its products, also called Corporate Advertising.
On_the_Job_Trai-sales training given in the field rather than in a formal classroom setting. See Curbside Sales Training, Formal Training.
Free_Standing_I
brochures, leaflets and similar advertising material distributed with magazines and newspapers as lo ...
another definition in the dictionary:
New_Product_Com-a group within a company responsible for new product policies, including the assignment of priorities to options and ideas for new products and the final decision on whether or not to commercialise them.
Objective_and_T-a budgeting method in which the amount to be spent on sales promotion, advertising, personal selling, etc is determined by the desired result of the activity and the nature of the tasks necessary to achieve it.
Micromarkets
markets in which the volumes of demand are relatively small owing to the fragmentation or splinterin ...
another definition in the dictionary:
Product_Petrifi-a term used to describe the small but persistent demand by loyal customers for a declining product. See Product Life Cycle, Decline Stage.
Joint_Venture
a risk-reducing method of market entry in which two firms combine forces to manufacture or market a ...
another definition in the dictionary:
Impulse_Buying-unplanned consumer buying of attractively presented or conveniently located products.
Hypermarket-a giant, one-stop shopping facility offering a wide choice of grocery and general merchandise at discount prices, sometimes called a Hypermarche.
