another definition in the dictionary:
Coupon-a popular form of sales promotion, distributed on the package of the product, by direct mail, or in newspaper and magazine advertisements, the consumer is usually offered 'cents-off' the next purchase upon presentation of the coupon.
Sales_Manual-a set of printed materials containing product descriptions and related information for the guidance of sales representatives and their customers.
Atmospherics
the combination of store decor, physical characteristics and amenities provided by a retailer to develop a particular image and attract customers.
see also:
Analytical_(Soc
one of four social styles (with Amiable, Driver and Expressive) commonly used to classify salespeopl ...
another definition in the dictionary:
C_Type_Response-a response to an advertisement or an advertising campaign which is immediately obvious. See S-Type Response.
Adoption_Rate_D-factors which influence the rate of adoption of a new product. See Communicability, Compatibility, Complexity, Divisibility, Relative Advantage.
Production_Orie
a management philosophy, concept, focus or state of mind which emphasises production techniques and ...
another definition in the dictionary:
AIM-abbrev. Australian Institute of Management.
Bundling-the practice of offering two or more products or services as a single package at a special price, also referred to as Bundled Pricing. See Unbundling.
Service_Perisha
see Perishability. ...
another definition in the dictionary:
Bottom_Line-a colloquial term meaning 'profits'.
Horizontal_Co_O-shared advertising by two or more members at the same level of a distribution channel, each paying part of the total cost.
Clutter_Level
See Clutter, Audience Tune-Out. ...
another definition in the dictionary:
Assemblers-wholesaling firms specialising in the buying of small quantities of farm produce to resell to other firms in bulk, also referred to as the Assembly Market.
Market_Penetrat-a growth strategy in which a company concentrates its efforts on its target market in order to attract a higher percentage of users of its product.
Business_Guides
journals, periodicals, magazines etc. containing information about the size, product range, personne ...
another definition in the dictionary:
Sales_Report-a salesperson's detailed record of sales calls and results for a given period, typically, a sales report will include information such as the sales volume per product or product line, the number of existing and new accounts called upon, and the expenses incurred in making the calls. See Call Report.
Advertising_to_-a marketing control measure used to determine whether the amount spent on advertising in a given period was excessive, total advertising expenditure is expressed as a percentage ot total marketing expenditure.
