another definition in the dictionary:
Organisational_-purchasing done by organisations for resale purposes, for use in the manufacture of other goods and services, or for the operation of their businesses.
Corporate_Brand-associating the name of a corporation with the individual brand name in product marketing, usually to ensure that new product introductions will be more readily accepted, differs from family branding in that corporate branding is used for all products of the company or division rather than merely for a family of brands. See Family Brand, Individual Brand, Individual Brand Name, Product Line Brand Name, Single Brand Name.
Attitude_Tracki
measuring the degree of satisfaction with a product through an on-going study of consumer attitudes towards it.
see also:
Sponsor_Trainin
pairing sales recruits with experienced salespeople who are responsible for their training in the fi ...
another definition in the dictionary:
Logistics-activities involved with the orderly and timely acquisition and transportation of materials required for production, and with the storage, handling and despatch of finished goods to customers.
Brand_Identific-decisions relating to the type of brand to give to a product, four brand identity alternatives are available - single brand name ('Pal' dog food), product-line brand name (Sears' Kenmore home appliance range), corporate brand name ('Kellogg's Sustain') and corporate family name ('Heinz Baked Beans'). See Individual Brand, Family Brand, Corporate Branding, Product-Line Brand Name, Single Brand Name.
New_Task_Buying
an organisational buying situation in which the organisation has had no previous experience with the ...
another definition in the dictionary:
Purchase_Allowa-see Off-Invoice Allowance.
Actionability-one of the major requirements (with accessibility, measurability and substantiality) for useful market segmentation, actionability expresses the notion that the segment targeted must be of an appropriate size for the company's resources to handle. See Accessibility, Measurability, Substantiality.
Marketing_Orien
see Marketing Concept. ...
another definition in the dictionary:
Celebrity_Testi-advertisements featuring endorsements of products by well-known personalities from the field of entertainment, sport, politics, etc.
NAM_Teams-see National Account Marketing
Macromodel
a descriptive model, designed to communicate, explain or predict some real system or process, in whi ...
another definition in the dictionary:
Market_Research-the systematic gathering of information about a market by means of survey, observation or experimentation. See Marketing Research.
Kinesic_Communi-body language, communication by body movement - posture, stance, hand movements, winking, head nodding, etc. See Nonverbal Communication, Proxemic Communication, Tactile Communication.
Follow_Up
the vital final stage in the selling process, the salesperson's call-back upon a client after the or ...
another definition in the dictionary:
Geographic_Segm-the division of a total, heterogeneous market into relatively homogeneous groups on the basis of area, district, region, state, etc. See Segmentation Bases.
Price_Sensitivi-see Price Elasticity.
