Marketing Dictionary

another definition in the dictionary:

Shelf_Facings-the number of units of a product that are visible at the front of a retail store shelf, generally, high-volume categories will be allocated more shelf facings than low-volume categories. See Shelf Management.

Direct_Denial_M-handling a buyer's objection by contradicting it in a 'head-on' manner. See Objections.

Attitudes

enduring favourable or unfavourable feelings, emotions and action tendencies towards a issue or subject.



see also:

Body_Copy
the desriptive paragraphs in a print advertisement (as opposed to the headlines. ...

another definition in the dictionary:

Australian_Bure-an Australian government agency which classifies organisations according to their economic activity, and collects and disseminates statistical information about Australian industry.

Multidimensiona-a multivariate statistical technique concerned mainly with the relationships, differences, similarities, interaction, substitutability, etc. among behavioural data.

Business_To_Bus
see Industrial Marketing. ...

another definition in the dictionary:

Merchandising_C-see Multi-Channel Marketing System.

Price_Sensitivi-see Price Elasticity.

Rack_Jobber
a specialised form of merchant wholesaler supplying non-general lines to supermarkets, pharmacies, h ...

another definition in the dictionary:

Piggyback-a system of transportation requiring the transfer of containers from truck to rail. See Birdyback, Fishyback.

Out_Suppliers-suppliers with whom the buying organisation has not had dealings previously and therefore considers risky. See In-Suppliers.

Marketing_Oppor
the systematic examination and evaluation of the firm's external environment in order to identify ma ...

another definition in the dictionary:

Dollar_Volume_Q-a common form of sales assignment, goal or target used to measure a salesperson's performance, for example, the salesperson may be told that his or her sales must total $400,000 during the coming year. Other common forms of sales quotas are unit volume quotas, gross margin quotas, net profit quotas and activity quotas. See Sales Quota.

Brand_Franchise-the loyalty that attaches to a well-managed brand. See Brand Extension.

Entry_Barrier
see Market Entry Barrier. ...

another definition in the dictionary:

ABC_Inventory_A-the classification of goods held in inventory according to sales volume, the classification is used primarily to determine stock location within the warehouse.

Sales_Quota-the expected level of sales for a territory in a given period, a sales quota is the expression of a territory's volume and profit objectives.


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