another definition in the dictionary:
Distribution_St-see Place Strategy.
Attributes
see Features.
see also:
Manufacturer_s_
a brand owned or controlled by an organisation the primary commitment of which is to production rath ...
another definition in the dictionary:
Place_Utility-the value given to a product by virtue of the fact that it is where it is wanted.
Marketing-the systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products.
Gatekeepers
people within organisations who can control the flow of information to members of the buying centre. ...
another definition in the dictionary:
Pure_Monopoly-a marketing situation in which there is only one seller of a product. See Pure Competition.
Registered_Desi-a form of legal protection against the copying by a competitor of the external appearance of a product.
Image_Oriented_
an advertising plan or tactic intended to maintain a brand's position over time (rather than to chan ...
another definition in the dictionary:
National_Introd-the immediate launch of a new product on a nation-wide scale. Because of the risk and the substantial investment in production and marketing that a national introduction requires, many organisations choose rollout approach instead. See Rollout.
Balance_Sheet_C-a closing technique in which the salesperson assists an indecisive prospect to list on paper the 'arguments for' and 'arguments against' a particular product choice. Also known as the Benjamin Franklin Close. See Close.
FOB_Pricing
see Free-on-Board Pricing. ...
another definition in the dictionary:
Pareto_s_Princi-the idea or notion in business, commonly known as 'the 80:20 rule', which says that eighty per cent of the revenue comes from twenty per cent of the products, that eighty per cent of the sales volume is derived from twenty per cent of the customer accounts, etc, named after Vilfredo Pareto, the nineteenth century economist and sociologist.
Jury_of_Executi-a forecasting method based on the opinions of senior management.
