another definition in the dictionary:
Networking-establishing an informal set of contacts among people with common social and business interests as a source of prospects, for the exchange of information, and for support.
Audimeter-an electronic device to record which particular television channel is tuned to by a household, marketing research firms use audimeters attached to a sample of TV sets to measure national exposure to TV advertisements, commonly referred to as a 'peoplemeter' or 'black box'. See Advertising Effectiveness.
Audience
the intended receivers of an advertiser's message.
see also:
Quota_Sample
a nonprobability sample, chosen without regard to location, representativeness, etc. from individual ...
another definition in the dictionary:
Lifestyle-an individual's way of life as shaped by his or her interests, attitudes and opinions.
Shipping_Packag-outer packaging (cartons, for example) in which products are packed for storage and transport. See Primary Packaging, Secondary Packaging.
Marketing_Intel
information gathered from sources external to the firm for use in decision-making. See Marketing In ...
another definition in the dictionary:
Services_Market-the marketing of intangible products, such as hairdressing, cleaning, insurance and travel.
Business_Analys-a stage in the new product development process in which the information gathered in the screening, concept development and testing and marketing planning stages is used to produce break-even and return-on-investment projections. See New Product Development.
Buyer_Behaviour
the study of consumers and organisations in relation to their purchase decisions. See Consumer Behav ...
another definition in the dictionary:
Corporate_Image-the identity or perception of itself that an organisation attempts to convey to its publics, usually through corporate advertising. See Corporate Advertising, Corporate Image Advertising.
Standardised_Ma-a strategy employed by a multinational company in attempting to use one marketing mix to sell its products world-wide, the approach minimises cost but may result in a smaller market than would be possible with a unique marketing program for each country. See Customised Marketing Mix.
Single_Line_Sto
a retail store selling a wide assortment of goods in a basic line, such as women's clothing, hardwar ...
another definition in the dictionary:
Social_Class-the level of society to which an individual belongs, Australians, generally, perceive themselves as being members of either the upper-middle class, middle class or working class.
Channel_Levels-see Channel Length.
Competitive_Par
a method of allocating a promotion budget based on matching the activity of a major competitor. ...
another definition in the dictionary:
AANA-abbrev. Australian Association of National Advertisers
Negotiated_Cont-a formal arrangement for the supply of goods or services at a price agreed upon both the buyer and seller.
