another definition in the dictionary:
Above_the_Line_-advertising which employs one of five main media - the press, television, radio, cinema and posters. See Below-the-Line Advertising.
Decision_Tree-a decision-making tool in which alternative options are portrayed graphically as branches on a tree, also referred to as a Decision Flow Diagram.
Audience_Qualit
a measure of the kind and quality of the target consumers likely to be exposed to the advertisement.
see also:
Corporate_Verti
a system of distribution channel organisation in which the orderly flow of products from producer to ...
another definition in the dictionary:
Customer_Servic-a wide variety of activities intended to ensure that customers receive the goods and services they require to satisfy their needs or wants in the most effective and efficient manner possible.
Problem_Situati-a model of a problem situation faced by a decision-maker, constructed (often by a marketing researcher) in order to get as clear a picture as possible of the problem, a problem situation model includes a description of the desired outcomes, the relevant variables, and the relationships of each of the variables to the outcomes.
Blanket_Brandin
see Family Brand. ...
another definition in the dictionary:
Objectives-specific, measurable outcomes or results that an organisation plans to achieve in a given period.
Portfolio_Analy-the systematic evaluation or assessment of a company's businesses or products, two variables frequently used in the evaluation are market attractiveness (including market growth rate) and business strength (including relative market share).
Direct_Competit
a product or brand which competes in the same product category. See Indirect Competition. ...
another definition in the dictionary:
Functional_Whol-agents, brokers, commission merchants, etc. who facilitate exchanges between producers and resellers and receive commissions for their services, also referred to as Functional Middlemen.
Classified_Adve-print media advertising in which similar goods and services are grouped together in categories under appropriate headings.
Expectancy_Valu
a model used in the study of consumer decision processes to evaluate alternative brands. In this mod ...
another definition in the dictionary:
Corporate_Adver-a form of institutional advertising focussing not on a particular product or product range but on the organisation itself, the objective of corporate advertising may be patronage, image or issue. See Corporate Image Advertising, Corporate Issue Advertising, Corporate Patronage Advertising, Institutional Advertising.
Audiotext-a relatively new, alternative promotional medium in which an advertiser's recorded message is reached by an interested potential purchaser by telephone. See Alternative Media.
Learning
fixed behavioural changes resulting from an individual's experiences. ...
another definition in the dictionary:
Perception-the way in which an individual interprets stimuli received by the senses.
Flanking_Strate-see Flanking Attack, Flanking Defence.
