Marketing Dictionary

another definition in the dictionary:

Receiver-the target of a message in the communication process.

Daily_Activitie-a record of a salesperson's activities on a day-by-day basis, showing clients visited, products presented and results, it may also include reasons for the failure to sell.

Audience_Tune_O

a phenomenon which occurs when relatively large groups of a radio or TV audience drop concentration, or stop listening altogether, for a period, audience tune-out may result from high clutter levels of commercial advertising or station or channel promotions in the non-programming time. See Clutter, Clutter Level.



see also:

Sales_Branch
a manufacturer's office established simply to facilitate sales, no manufacturing is done at this loc ...

another definition in the dictionary:

Free_Standing_R-a retail store, not located in a shopping complex with other retailers, having its own premises and parking area.

Single_Product_-the decision by a producer to offer only one product variant with few, if any, options.

Extension_Appro
an approach to global pricing in which a firm sets the same price for its product around the world a ...

another definition in the dictionary:

Price_Bundling-a pricing strategy in which various products sold to a customer together are offered at a price less than the sum of the prices of the products sold individually.

Multiple_Market-more than one distribution channel serving either a single market or different target markets. See Multi-Channel Marketing System.

Contractual_Sal
salespeople who are not full or part-time paid representatives of a company but who sell for it on a ...

another definition in the dictionary:

Follow_Up-the vital final stage in the selling process, the salesperson's call-back upon a client after the ordered goods have been supplied to check that all has been handled to the buyer's satisfaction.

Forward_Buy-the placement of an inventory purchase order earlier than required in order to take advantage of a special price offer, or similar.

Slotting_Allowa
a fee paid by a manufacturer to a supermarket chain for shelf space for a new product, also referred ...

another definition in the dictionary:

Automatic_Respo-see Routine Response Behaviour.

Category_Manage-an individual responsible for the marketing strategies of all the brands in a product line, also referred to as a Product Line Manager.

R_and_D
abbrev. Research and Development. ...

another definition in the dictionary:

Point_of_Purcha-a form of promotion used to support personal selling and advertising, displays, consisting of packages, signs, display cartons and so on (more common in the marketing of consumer goods) are used to provide additional product information and to impel on-the-spot buying.

Complexity-the degree of difficulty which a purchaser of a new product has in understanding it, a major determinant of the rate of new product adoption. See Adoption Rate Determinants.


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