another definition in the dictionary:
Source_Credibil-in personal selling, the believability of the salesperson.
Indirect_Compet-a product that is in a different category altogether but which is seen as an alternative purchase choice, for example, coffee and mineral water are indirect competitors. See Direct Competition.
Audimeter
a mechanical instrument or device for monitoring television usage and program choice (for ratings surveys, etc), colloquially called a people-meter or black box. See Single Source Data.
Audimeter
an electronic device to record which particular television channel is tuned to by a household, marketing research firms use audimeters attached to a sample of TV sets to measure national exposure to TV advertisements, commonly referred to as a 'peoplemeter' or 'black box'. See Advertising Effectiveness.
see also:
Buyer_Seller_Dy
the two-way flow of communication between buyer and seller. ...
another definition in the dictionary:
Global_Brands-brands sold to world markets with essentially the same promotion.
Marketing_Advan-the competitive edge that can be gained by more accurately identifying customer needs and wants and by developing products which deliver superior satisfactions, or by being more effective and efficient in positioning, promotion or distribution. See Cost Advantage.
Sales_Planning
the assessment of the current situation in a sales region, the setting of objectives, the formulatio ...
another definition in the dictionary:
Accessory_Equip-goods and materials purchased by organisations for use in production, administrative, clerical or marketing activities, but not directly in the manufacture of finished products.
ABS-abbrev. Australian Bureau of Statistics.
Image_Pricing
see Psychological Pricing, Prestige Pricing. ...
another definition in the dictionary:
Institutional_A-advertising intended to promote a company or organisation rather than its products, also called Corporate Advertising.
Family_Brand-a brand name used for a number of products in the same line, such as Revlon cosmetics or Heinz canned foods, also referred to as a Blanket Brand. See Corporate Branding, Individual Brand, Corporate Branding, Single Brand Name.
Relative_Market
the size of a company's share of the market compared to that of competitors. ...
another definition in the dictionary:
Market_Dynamics-changes that occur within the market, but external to a company which influence its decision-making and impact upon its performance.
Action_Program-a detailed plan showing how major marketing tasks will be managed and implemented, who will do them, and when, also called an Action Plan.
Central_Busines
the region of a city where retail and other businesses are concentrated, with a consequent high volu ...
another definition in the dictionary:
Growth_Rate-see Market Growth Rate.
Social_Class-the level of society to which an individual belongs, Australians, generally, perceive themselves as being members of either the upper-middle class, middle class or working class.
