Marketing Dictionary

another definition in the dictionary:

Aseptic_Packagi-a packaging method developed in Sweden in the 1950s, made of paper, foil and plastic aseptic packaging keeps foods bacteria-free for months without refrigeration. See Packaging, Primary Packaging, Secondary Packaging, Shipping Packaging.

Price_Discrimin-a pricing strategy, generally illegal, in which a seller charges different prices to marketing intermediaries for the same product. See Differential Pricing.

Audiotext

a relatively new, alternative promotional medium in which an advertiser's recorded message is reached by an interested potential purchaser by telephone. See Alternative Media.



see also:

Latent_Demand
demand for a product which can satisfy a want which is unable to be satisfied by any existing produc ...

another definition in the dictionary:

Specialty_Adver-an advertiser's message printed on small items such as diaries, note-pads and key-rings, usually to give away without obligation to prospective customers.

Cross_Elasticit-a measure of the affect a change in the price of one product will have on the demand for a substitute or complementary product. See Elasticity of Demand.

Cognitive_Disso
a doubt that surfaces when a buyer becomes aware that an alternative product may offer more desirabl ...

another definition in the dictionary:

Product_Attribu-distinctive tangible and intangible features of a product that give it its value to a user.

Emotional_Risk-the concern or uncertainty felt by a prospective buyer that he or she will feel bad about the purchase afterwards, also called Psychological Risk. See Risk.

Halo_Effect
the transfer of goodwill from one product in a company's line to another, the attribution, by associ ...

another definition in the dictionary:

Planning-see Strategic Planning, Marketing Planning, Sales Planning.

Account_Penetra-a measure used to evaluate salespeople, the percentage of accounts from which orders are secured is calculated to provide a measure of whether the salesperson is working the territory in a systematic way or simply 'milking' major accounts.

High_Touch_Serv
customer service that is characterised by a high level of personal contact with customers, as oppose ...

another definition in the dictionary:

Cash_Flow-the money required by a company to meet expenses in a given period.

Simple_Random_S-a sample in which each member of the population has an equal chance of being chosen.

Loading_Objecti
one of a three possible aims or objectives (with loyalty objective and trial objective) of a consume ...

another definition in the dictionary:

Risk_Avoidance-measures including acquiring information, seeking reassurance from family and friends, obtaining advice from experts, etc. taken by purchasers to reduce the level of anxiety they experience when buying.

Product_Positio-see Market Positioning.


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