Marketing Dictionary

another definition in the dictionary:

Asset_Turnover-a ratio used to evaluate the profitability of a firm, net sales in a given period are divided by total assets.

FARB-abbrev. Federation of Australian Radio Broadcasters.

Australian_Bure

an Australian government agency which classifies organisations according to their economic activity, and collects and disseminates statistical information about Australian industry.



see also:

Product_Mix
the variety of distinct product lines and items manufactured or distributed by an organisation. See ...

another definition in the dictionary:

Drop_In_Product-a product that is so nearly identical to that of a competitor that it can be 'dropped in' to the competitor's equipment or machinery without the need to alter settings and without affecting performance.

Mental_States_A-see Formula Approach.

Perception
the way in which an individual interprets stimuli received by the senses. ...

another definition in the dictionary:

Oligopolistic_C-a competitive situation in which there are only a few sellers (of products that can be differentiated but not to any great extent), each seller has a high percentage of the market and cannot afford to ignore the actions of the others. See Monopolistic Competition, Pure Competition, Pure Monopoly.

Sales_Branch-a manufacturer's office established simply to facilitate sales, no manufacturing is done at this location.

Market_Developm
a strategy by which a company seeks growth by taking its existing products into new markets. ...

another definition in the dictionary:

Family_Life_Cyc-a series of stages through which the typical family passes, including bachelor stage, young marrieds, full nest, empty nest and sole survivor.

Cues-an environmental entity (advertisement, sign, store display, etc) which results in a specific response to satisfy a drive. See Learning.

Discretionary_I
the balance of a person's income which is available for spending after payment of the basic necessit ...

another definition in the dictionary:

National_Brand-see Manufacturerís Brand

Open_System-any system or enterprise (nation or business firm) that is affected by external forces.

Receiver
the target of a message in the communication process. ...

another definition in the dictionary:

Full_Line_Depar-a department store which offers many different lines of products, including clothing, sporting goods, food, furniture, electrical goods, etc., and many diffrent services, including wrapping, delivery and credit. See Limited-Line Department Store.

Designated_Mark-See Area Of Influence.


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