another definition in the dictionary:
Convenience_Pro-a category of consumer product purchased frequently and with little thought and effort.
Factory_Outlet-a retail store that sells the products of one manufacturer, usually at very low prices.
Australian_Dire
an association, established in 1967, to represent the interests of direct mail marketers, a diverse group, consisting of individual and corporate members including direct marketing agencies, mailing houses, telemarketing bureaus, list brokers, charities, fund raisers and mail order merchandisers, it attempts to formulate and control appropriate standards of practice in direct marketing.
see also:
Formula_Marketi
a term used to describe an approach to marketing practice which relies heavily on conventional wisdo ...
another definition in the dictionary:
Multi_Channel_M-a system in which a producer uses more that one channel of distribution, commonly, producers who use multichannel marketing systems operate their own retail stores as well as sell through other wholesalers and retailers. Multichannel retailers are also called Merchandising Conglomerates.
Alternative_Clo-a closing technique in which a salesperson presents two alternatives in an attempt to get a commitment from the buyer to one, (eg. 'The red or the black?', 'Cash or card?') See Close.
National_Accoun
major accounts which are sometimes served by a separate salesforce because of their importance. Acco ...
another definition in the dictionary:
Growth_Rate-see Market Growth Rate.
All_We_Can_Affo-a simple method of determining a budget (for advertising, etc) in which the amount allocated is the amount that can be afforded, also called the What-We-Can Afford Method, the Affordable Method and the Arbitrary Method. See Advertising Budget Determination.
Sole_Survivor
the final stage in the family life cycle, two sub-categories are used by marketers in examining cons ...
another definition in the dictionary:
Brand_Promiscui-consumer buying behaviour marked by an absence of brand loyalty. See Brand Loyalty.
Performance_Pri- price can often offset other 'time prices'. See Non-Monetary Price, Time Price.
Concentrated_Ma
a marketing segmentation strategy in which the firm concentrates its entire efforts and resources on ...
another definition in the dictionary:
Sampling_Plan-a scheme outlining the group (or groups) to be surveyed in a marketing research study, how many individuals within the group are to be chosen, and on what basis that choice is to be made.
Convenience_Goo-a category of consumer goods which are bought frequently, quickly and with a minimum of emotional involvement, the category includes staples, impulse goods and emergency goods. See Consumer Product, Emergency Goods, Impulse Goods, Staples.
Clincher
an additional inducement offered to a potential buyer by a salesperson in order to close a sale, ind ...
another definition in the dictionary:
Agricultural_Su-a product that is manufactured from farm produce but which is a substitute for a more traditional farm commodity. For example, soy-protein steaks are a substitute for beef steaks.
DAGMAR_approach-an approach to measuring advertising effectiveness in which advertising objectives are turned into specific measurable goals. See DAGMAR.
