another definition in the dictionary:
Movie_Tie_Ins-a promotional strategy in which a payment is made to a movie company in return for prominent featuring of a particular product in a forthcoming feature film. See Entertainment Marketing, Promotional Partnership..
Product_Line_Fi-introducing new products into a product line at about the same price as existing products. See Product Line.
Australian_Mark
an association of marketing professionals founded in Sydney in 1933 as The Institute of Sales and Business Management, the aims of the Institute include the provision of aid and support to members in the furtherance of their careers, and the representation of the best interests of members to business, governments and the public.
see also:
Disposable_Inco
the balance of a person's income after payment of tax liability. See Discretionary Income. ...
another definition in the dictionary:
Sales_Administr-a marketing control measure used to determine whether the amount spent on sales administration in a given period was excessive, total expenditure on sales administration is expressed as a percentage of total sales revenue for the same period.
Packaged_Goods-a sub-category of consumer non-durable goods, toothpaste, shampoo and soap powder are packaged consumer non-durables. See Consumer Non-Durables, Non-Packaged Goods.
Shelf_Talker
a sign or tag used in a retail store to focus customer attention on a promoted product, especially u ...
another definition in the dictionary:
Needs-innate feelings of deprivation in a person. See Wants.
Booz,_Allen_and-a U.S. based marketing consulting firm, especially recognised for its studies of failure rates in new product introductions.
Horizontal_Dive
a growth strategy in which a company seeks to add to its existing lines new products that will appea ...
another definition in the dictionary:
Question_Marks-a classification of products or strategic business units used in the Boston Consulting Group Product Portfolio Analysis. Question Marks are products characterised by low market share in a high growth market, also called Problem Children.
Paretopoly-a market situation in which there are a few large sellers and many smaller ones.
Protective_Warr
see Warranty, Express Warranty, Implied Warranty, Promotional Warranty. ...
another definition in the dictionary:
Incentive-an inducement to buy, incentives include special price deals, premiums, contests, etc.
Marketing_Oppor-the systematic examination and evaluation of the firm's external environment in order to identify market needs and wants which it can satisfy profitably.
Downward_Stretc
introducing a new product into a product line at the lower priced end of the market. See Product Lin ...
another definition in the dictionary:
Slippage-in sales promotion, the percentage of purchasers who fail to redeem an offer made with the purchase.
Esteem_Needs-the desire to feel important in the eyes of others. See Maslow's Hierarchy of Needs.
