another definition in the dictionary:
Screening_Inter-an early stage in the sales hiring process when supervisors meet with applicants to arouse further interest in the most promising and to identify those who are unsuitable.
Chain_Store-a group of retail stores, centrally owned and managed, generally carrying the same kind of merchandise.
Australian_Prod
a number allocated systematically to a product to distinguish it by producer, size, style, etc, the number, also translated into bar code form, is used in marketing decision-making, including stock control and inventory level adjustment. See Bar Code.
see also:
Pure_Competitio
a marketing situation in which there are a large number of sellers of a product which cannot be diff ...
another definition in the dictionary:
Place_Strategy-the element of a firm's decision-making concerned with developing an efficient and effective means of storing and handling finished products and of getting them efficiently to the target market.
Fad-a product, especially a fashion, that comes quickly to the attention of an eager public, achieves peak sales in a relatively short time, and rapidly declines in popularity, that is, a popular product with a particularly short life cycle. See Fashion.
Press_Release
an announcement released to the news media by a government body, organisation or firm, usually to ob ...
another definition in the dictionary:
Marketing_Infor-an organisational section or entity whose purpose is to gather, organise, store, retrieve and analyse data relevant to a firm's past, present and future operations on an on-going basis in order provide support for management's marketing decisions, its four major components are an internal records bank (internally generated marketing information), a marketing intelligence bank (information from external sources), an analytical bank (statistical techniques and mathematical models), and an 'ad hoc' marketing research bank (research into non-recurring problems).
New_To_The_Worl-products which serve a purpose for which no product has previously existed. See New Products.
Authorisation
see Brand Authorisation. ...
another definition in the dictionary:
Short_Term_Prof-a pricing objective in which a firm aims to make as much profit as possible as quickly as possible, maximum market penetration and long-term profit considerations are ignored.
Convenience_Goo-a category of consumer goods which are bought frequently, quickly and with a minimum of emotional involvement, the category includes staples, impulse goods and emergency goods. See Consumer Product, Emergency Goods, Impulse Goods, Staples.
Product_Mix_Con
the degree of closeness or relatedness between product lines in the product mix. See Product Line, P ...
another definition in the dictionary:
Form_Utility-the value given to a product by virtue of the fact that the materials and components which comprise it have been combined to make the finished product. See Utility.
DMA-See Designated Marketing Area.
