another definition in the dictionary:
Customer_Orient-see Customer-Oriented Management.
Asset_Based_Mar-a marketing approach which uses the knowledge and skills a company has already developed as the basis for growth.
Automatic_Merch
the selling of goods by use of vending machines.
see also:
Selective_Adver
advertising intended to create demand for a specific brand rather than for the whole product categor ...
another definition in the dictionary:
Formula_Marketi-a term used to describe an approach to marketing practice which relies heavily on conventional wisdom and spurns anything innovative.
Standardised_Ma-a strategy employed by a multinational company in attempting to use one marketing mix to sell its products world-wide, the approach minimises cost but may result in a smaller market than would be possible with a unique marketing program for each country. See Customised Marketing Mix.
Market_Allocati
see Free Market System, Capitalist System. ...
another definition in the dictionary:
Quantity_Adjust-see Price-Taker.
Sales_Volume-the total revenue produced or the total number of units of a product sold in a given period.
Licensed_Produc
marketing plans and actions based on the use of licensed characters. See Licensed Characters. ...
another definition in the dictionary:
Accountants_Mar-a term sometimes used to describe an approach to marketing characterised by an emphasis on short-term sales results rather than on long-term survival and growth, and by a lack of innovation.
Desire_Competit-all companies and organisations offering a product that the consumer desires immediately. See Competitors.
Solo_Mailing
a database innovation in which a customised marketing piece is prepared to appeal to one individual' ...
another definition in the dictionary:
Decision_Suppor-any computerised system of changing raw data (sales, stock levels, etc) into information that can be used by management in decision making.
Comparison_Adve-see Comparative Advertising.
Entry_Barrier
see Market Entry Barrier. ...
another definition in the dictionary:
Reverse_Recipro-a practice in which a firm gives supply preference to another from which it buys.
MRO_Supplies-abbrev. Maintenance, Repair and Operating supplies.
