Marketing Dictionary

another definition in the dictionary:

Negotiated_Pric-a price agreed upon for the supply of goods or services by both buyer and seller.

Piggybacking-a low-cost market entry tactic in which manufacturers of products arrange for manufacturers of complementary, non-competing products to represent their products in another country or region.

Automatic_Respo

see Routine Response Behaviour.



see also:

Liability
see Product Liability. ...

another definition in the dictionary:

Consideration_S-see Evoked Set.

Market_Opportun-a newly identified market or product gap within a market which a company can exploit.

Brand_Family
See Family Brand. ...

another definition in the dictionary:

Consumer_Produc-categories of goods and services bought by consumers for their personal use, classes include convenience goods, shopping goods, specialty goods, unsought goods, and services.

Expense_Account-a budgeted amount of money advanced to a salesperson for food, travel, accommodation, entertainment of clients, and other items of expenditure considered necessary to make sales.

Idea_Screening
see Screening. ...

another definition in the dictionary:

Open_Dating-an aspect of labelling in which certain products are required, either by law or under voluntary industry codes, to be marked with a 'use-by' date to indicate their expected shelf life, also called Date Stamping.

Adoption-the choice of one product over another.

Blanket_Contrac
see Blanket Purchase Order. ...

another definition in the dictionary:

AFCO-abbrev. Australian Federation of Consumer Organisations.

Family_Life_Cyc-a series of stages through which the typical family passes, including bachelor stage, young marrieds, full nest, empty nest and sole survivor.

Cash_Flow
the money required by a company to meet expenses in a given period. ...

another definition in the dictionary:

Differentiated_-one of four possible approaches (with concentrated segmentation strategy, market segment expansion strategy and product line expansion strategy) available to a firm in relation to the segment or segments it wishes to target, in a differentiated segmentation approach a firm operates in several or all segments and targets different products to each. See Segmentation Strategies, Concentrated Segmentation Strategy, Market Segment Expansion Strategy, Product Line Expansion Strategy.

Standard_Test_M-a form of test market in which the company selects a small number of representative cities in which to trial the full marketing mix prior to a new product launch. See Test Marketing.


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