Marketing Dictionary

another definition in the dictionary:

Organisational_-purchasing done by organisations for resale purposes, for use in the manufacture of other goods and services, or for the operation of their businesses.

Australian_Fede-the umbrella group for the consumer movement in Australia.

Average_Fixed_C

a measure of cost control, calculated by dividing the total fixed cost of the goods produced by the number of units sold.



see also:

Electronic_Reta
the use by customers of computer terminals in conveniently located shopping kiosks to call up produc ...

another definition in the dictionary:

Free_alongside_-a pricing approach in which the manufacturer pays the freight cost to the wharf, costs associated with loading and shipping are borne by the purchaser. See Geographical Pricing.

Date_Code-a date on a package indicating either the date by which the product should be used or the date the product was packed. See Date Stamping.

ADMA
abbrev. Australian Direct Marketing Association. ...

another definition in the dictionary:

ASIC-abbrev. Australian Standard Industrial Classification.

Clutter-All non-programming time on radio and TV, this includes time given to advertsing commercials, station or channel promotions, station or channel identifications and program credits. Excessively high clutter levels may result in audience tune-out. See Clutter Level, Audience Tune-Out.

Marketing_Resea
a marketing control measure used to determine whether the amount spent on marketing research in a gi ...

another definition in the dictionary:

Purchase_Allowa-see Off-Invoice Allowance.

Mail_Order_Sell-a system of retailing in which customers order merchandise, usually from a catalogue, by mail, the goods are shipped direct to the customer's home.

Price_Packs
a type of sales promotion in which consumers are offered a reduction in the regular price of a produ ...

another definition in the dictionary:

Bar_Code-an arrangement of lines and spaces in code form used to identify a product by style, size, price, quality, quantity, etc. The code, read by a scanning device, is used in marketing decision-making, including stock control and inventory level adjustment.

Poster-an outdoor advertising medium, a billboard.

Objectives
specific, measurable outcomes or results that an organisation plans to achieve in a given period. ...

another definition in the dictionary:

National_Accoun-major accounts which are sometimes served by a separate salesforce because of their importance. Account specialists try to meet their special needs and to develop close relationships with key personnel. Also referred to as Direct Accounts and House Accounts.

Solo_Mailing-a database innovation in which a customised marketing piece is prepared to appeal to one individual's interests.


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