Marketing Dictionary

another definition in the dictionary:

Researcher_Cont-a form of nonprobability sampling in which the researcher selects the respondents in a marketing research study. It may result in researcher bias.

Pipeline_Transp-the carriage, delivery or shipment of a gas or liquid product by pipeline.

Average_Fixed_C

a measure of cost control, calculated by dividing the total fixed cost of the goods produced by the number of units sold.



see also:

Reminder_Advert
advertising aimed at reminding a target market that a product is available as opposed to informing o ...

another definition in the dictionary:

Sell_Off_Period-the duration of a particular sales promotion, the time from the launch of the sales promotion to the end of the special offer.

Response_Elasti-a measure of the degree to which individuals or groups respond to a marketing program.

Simple_Random_S
a sample in which each member of the population has an equal chance of being chosen. ...

another definition in the dictionary:

Bidding-a pricing method in which selling organisations bid for a buyer's custom, the bid is the seller's price offer.

At_Home_TV_Shop-a form of non-store retailing in which products are shown on a television screen and presented enthusiastically by an announcer to stimulate impulse purchasing using credit card and telephone. See Non-Store Retailing.

Organisational_
the study of the motives and actions of, and the influences upon, organisations while engaged in pur ...

another definition in the dictionary:

Diseconomies_of-see Economies of Scale.

Encouragement_P-question posed by salespeople to get additional information from a prospective buyer.

Critical_Path_A
a planning technique used to keep projects on schedule, a flowchart shows time allotments and priori ...

another definition in the dictionary:

Group_Influence-members of a family, peers, opinion leaders, etc. who have an effect on a consumer's spending or purchase behaviour. See Reference Groups, Aspirational Reference Groups, Contactual Reference Groups, Membership Reference Groups.

Product_Modific-any substantial change made to the attributes (size, shape, colour, style, price, etc.) of a product, modification of a product is usually undertaken in an attempt to revitalise it in order to increase demand.

Multiple_Nichin
a strategy adopted by a company operating simultaneously in more than one market niche. See Market N ...

another definition in the dictionary:

Organisational_-the way in which a firm has arranged its lines of authority and communication, and allocated duties and responsibilities, the structure may be of a divisional, geographic or functional kind or some combination of these. See Functional Organisation, Geographic Organisation, Line Organisation, Product Organisation.

Shipping_Packag-outer packaging (cartons, for example) in which products are packed for storage and transport. See Primary Packaging, Secondary Packaging.


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