another definition in the dictionary:
Discount_Store-see Discount House.
Research_Design-the controlling plan for a marketing research study in which the methods and procedures for collecting and analysing the information to be collected is specified.
Average_Revenue
a measure used in price setting, calculated by dividing the total revenue by the number of units sold.
see also:
Contract_Manufa
the production and marketing by agreement of a company's product by an overseas firm. ...
another definition in the dictionary:
Poster-an outdoor advertising medium, a billboard.
Niche-see Market Niche
Multinational_C
an organisation operating in several countries, often having a substantial share of their total asse ...
another definition in the dictionary:
Ceiling_Price-see Price Ceiling.
Buyer_Involveme-a measure of the time and effort a buyer is prepared to devote to the purchase of a particular item. See High-Involvement Products, Low-Involvement Products.
Celebrity_Endor
see Celebrity Testimonials. ...
another definition in the dictionary:
Birdyback-a system of transportation requiring the transfer of containers from truck to aeroplane. See Fishyback, Piggyback.
Direct_to_Home_-see Direct-Response Selling.
Selective_Adver
advertising intended to create demand for a specific brand rather than for the whole product categor ...
another definition in the dictionary:
Browngoods-a classification of consumer durables which includes television sets, radios and hi-fi equipment. See Whitegoods.
Mummy_Dust-a slang term referring to the ingredients, parts or accessories that manufacturers sometimes add to their products to enhance them, but for which no scientific basis can be found, also referred to as Whiffle Dust.
Price_Brand
see Fighting Brand. ...
another definition in the dictionary:
Balance_of_Paym-the difference between the payments made to foreign nations and the receipts from foreign nations in a given period.
Flanking_Strate-see Flanking Attack, Flanking Defence.
