Marketing Dictionary

another definition in the dictionary:

Specialty_Adver-an advertiser's message printed on small items such as diaries, note-pads and key-rings, usually to give away without obligation to prospective customers.

Fake_Interview-a job interview held when a company advertises a non-existent position in its firm hoping to attract personnel from competing firms, the aim of this unethical tactic is usually, to obtain competitive information.

Average_Total_C

a measure of cost control, calculated by dividing the total cost of the goods produced by the number of units sold.



see also:

Staples
a sub-category of convenience goods consisting of frequently purchased foodstuffs. See Convenience G ...

another definition in the dictionary:

Polyopoly-a market situation in which there are no large sellers but many small ones.

Complexity-the degree of difficulty which a purchaser of a new product has in understanding it, a major determinant of the rate of new product adoption. See Adoption Rate Determinants.

Designated_Mark
See Area Of Influence. ...

another definition in the dictionary:

Fake_Interview-a job interview held when a company advertises a non-existent position in its firm hoping to attract personnel from competing firms, the aim of this unethical tactic is usually, to obtain competitive information.

Eighty_Twenty_P-see Pareto's Principle.

Discretionary_I
the balance of a person's income which is available for spending after payment of the basic necessit ...

another definition in the dictionary:

Brand_Franchise-the loyalty that attaches to a well-managed brand. See Brand Extension.

Optimal_Reorder-see Economic Order Quantity, Just-In-Time Inventoy System.

Response_Time
the time taken by a firm to answer a customer inquiry about the status of an order. ...

another definition in the dictionary:

Marketing_Syner-the principle in marketing that the whole is greater than the sum of the parts, putting the marketing mix variables together in a way that achieves maximum effect.

Dumping-a practice in which a firm sells its product cheaply into a foreign market undercutting the domestic price.

Promotional_War
a warranty designed to reduce the perceived financial or performance risk that a consumer might perc ...

another definition in the dictionary:

External_Market-relatively uncontrollable factors outside the firm which influence its decision making. See Internal Environment.

KIPS-abbrev. Key Influence People.


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