another definition in the dictionary:
Sales_Volume_An-a detailed study of an organisation's sales, in terms of units or revenue, for a specified period, the analysis of sales volume (by sales region or territory, industry, customer type, etc) is commonly used as an aid in determining the effectiveness of the selling effort.
Marketing_Intel-information gathered from sources external to the firm for use in decision-making. See Marketing In formation System.
Average_Variabl
a measure of cost control, calculated by dividing the total variable cost of the goods produced by the number of units sold.
see also:
Entry_Barrier
see Market Entry Barrier. ...
another definition in the dictionary:
Autonomic_Decis-a purchase decision made by either spouse independently. See Syncratic Decision.
Distribution_Ma-see Physical Distribution Management.
McKinsey_7_S_Fr
a framework or model, developed by the McKinsey Company, a leading consulting firm, for maximising s ...
another definition in the dictionary:
Inflation-an economic situation in which rising prices result in a fall in the purchasing value of money.
Business_Cycles-historical patterns of prevailing economic conditions - prosperity, recession, depression and recovery.
Selective_Adver
advertising intended to create demand for a specific brand rather than for the whole product categor ...
another definition in the dictionary:
Flanker_Brand-a brand introduced into a market by a company which already has an established place in order to increase overall market share in a product category.
Gross_Profit-the amount left when selling costs and operating expenses are deducted from total revenue, also called Gross Margin.
Pre_Ticketing
the practice by a vendor of placing a tag on each product sold listing its particular style, size, c ...
another definition in the dictionary:
Mark_Up_Ratio-the difference between the buying price of an article and its selling price, normally expressed as a percentage of the selling price, that is, if a firm buys a product at $72 and sells it for $90, the mark-up is $18, and the mark-up ratio is 20 per cent, $18 being one-fifth of $90.
Competitive_Dep-attempting to change the beliefs of buyers about the attributes of a competitor's product, the attempt may be especially useful in cases where buyers generally have an inflated perception of the quality of a competitor's product. See Market Positioning.
Omnibus_Survey
a type of marketing research survey, commonly organised by a major professional marketing research c ...
another definition in the dictionary:
Missionary_Sell-selling in which the salesperson's role is to inform an individual with the power to influence others to buy a product, rather than to make a direct sale to that person, a missionary salesperson is also known as a Detailer.
Local_Buy-the buying of media (print, newspapers, television, radio and outdoor advertising) serving a local region only.
