another definition in the dictionary:
Protective_Warr-see Warranty, Express Warranty, Implied Warranty, Promotional Warranty.
Rational_Appeal-advertising messages, usually product-feature based, in which advertisers attempt to achieve their objectives by appeals to logic and reason rather than to the emotions. See Emotional Appeals in Advertising.
abbrev. Boston Consulting Group.
Near_Pack_Premi
a sales promotion in which a gift is to be collected from elsewhere in the store by consumers who ha ...
another definition in the dictionary:
Licensed_Charac-figures from fiction, television, movies, etc which are used, under license from their creators, in the marketing of consumer goods such as breakfast cereals, chocolate bars, ice creams and so on.
Franchise_Exten-see Brand Extension.
Prestige_Pricin
a pricing strategy in which prices are set at a high level, recognising that lower prices will inhib ...
another definition in the dictionary:
Customer_Panels-see Focus Group.
Motivation-that which provides the inner drive for a person to act.
Price_Discrimin
a pricing strategy, generally illegal, in which a seller charges different prices to marketing inter ...
another definition in the dictionary:
Legal_and_Polit-factors in government, the law and the regulatory system which affect the way an organisation operates.
Microanalytical-a descriptive model, designed to communicate, explain or predict some real system or process, in which there is a dependent variable and a relatively large number of independent, determinant variables. See Model, Macromodel.
Free_Standing_I
brochures, leaflets and similar advertising material distributed with magazines and newspapers as lo ...
another definition in the dictionary:
Marketing_Servi-independent companies providing assistance to firms in getting products to their target markets, they include marketing research agencies, advertising agencies, sales promotions specialists, marketing consultants, etc.
Progressive_Com-a sales commission system in which the commission rate increases as the salesperson sells more goods. See Regressive Commission.
Disposable_Inco
the balance of a person's income after payment of tax liability. See Discretionary Income. ...
another definition in the dictionary:
Communication_P-the process by which a message, encoded by a sender, is transmitted through a medium to a receiver, who encodes the message and provides feedback.
Outdoor_Adverti-advertising by means of posters and signs, stationary or mobile.