Marketing Dictionary

another definition in the dictionary:

Cold_Canvassing-see Cold Calling

Advertising_Mes-the central, underlying idea or theme within an advertisement.

Baby_Boomers

the generation of people born between 1946 and 1959, a period of explosive population growth in Australia.



see also:

Marketing_Plan
a detailed, written account and timetable of the objectives, methods to be used by a firm to achieve ...

another definition in the dictionary:

Growth_Stage_of-the second stage (after the introductory stage) in the life cycle of a successful product, sales revenues increase steadily as the product finds market acceptance, prices generally remain high despite increasing competitive threats and profit margins are at peak level.

Cues-an environmental entity (advertisement, sign, store display, etc) which results in a specific response to satisfy a drive. See Learning.

Marketing_Orien
one which subscribes to the philosophy that to survive and prosper it must satisfy the needs and wan ...

another definition in the dictionary:

Hold_Strategy-a course of action appropriate for a product (usually in the decline stage of its life cycle) in which a company decides to hold by keeping expenditure on it to a minimum to maximise the return before having to delete it from the line. See Harvest Strategy.

Order_Generatio-advertising, personal selling and sales promotion.

Manchester_Man
an old term for a salesperson, originally used in reference to salespeople hired by textile firms in ...

another definition in the dictionary:

RPM-abbrev. Resale Price Maintenance.

Qualified_Avail-the individuals and organisations in a particular market who are interested in a product, can afford it, and who are not prevented from purchasing by any access barrier or legal restriction.

Promotional_Sto
merchandise offered at a reduced price to a reseller for some special promotion or festive occasion, ...

another definition in the dictionary:

Missionary_Sell-selling in which the salesperson's role is to inform an individual with the power to influence others to buy a product, rather than to make a direct sale to that person, a missionary salesperson is also known as a Detailer.

Autonomic_Decis-a purchase decision made by either spouse independently. See Syncratic Decision.

Centre_of_Influ
a prospecting method based on referrals, a salesperson uses influential people (bankers, solicitors, ...

another definition in the dictionary:

Formal_Training-training given in a classroom setting as opposed to that given in the field. See Curbside Sales Training, On-the-Job Training.

Palletisation-the packing of goods on to small wooden platforms, or pallets, for ease of handling in shipment.


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