another definition in the dictionary:
Performance_App-an evaluation of the activities and effectiveness of a salesperson, marketing officer, etc during a given period.
Rebate-a temporary price reduction to encourage immediate purchase.
the generation of people who are the children of the 'baby boomers', also referred to as Yuppie Puppies. See Baby Boomers.
Marketing_Advan
the competitive edge that can be gained by more accurately identifying customer needs and wants and ...
another definition in the dictionary:
Primary_Data-information that is obtained directly from first-hand sources by means of surveys, observation or experimentation. See Secondary Data.
Group_Selling-a selling situation in which a salesperson presents a product or product range to a group of buyers from one company or to a buying committee. See Team Selling.
Expense_Quota
the amount budgeted for a salesperson for expenses associated with making sales in a territory, used ...
another definition in the dictionary:
Qualifying_the_-asking questions to discover whether a prospective buyer has a need for the product, can afford it, and has the authority to buy.
Billings-the amount of money spent on media buying by advertising agencies on behalf of clients.
Direct_Accounts
large accounts serviced by head office personnel or company executives rather than by salespeople in ...
another definition in the dictionary:
Image_Different-as a source of competitive advantage, a company may differentiate itself from its competitors by image, the particular image or 'personality' it acquires is created by its logo and other symbols, its advertising, its atmosphere, its events and personalities. Other sources of differentiation for competitive advantage include product differentiation, services differentiation, and personnel differentiation.
Corporate_Brand-associating the name of a corporation with the individual brand name in product marketing, usually to ensure that new product introductions will be more readily accepted, differs from family branding in that corporate branding is used for all products of the company or division rather than merely for a family of brands. See Family Brand, Individual Brand, Individual Brand Name, Product Line Brand Name, Single Brand Name.
Environmental_M
see Megamarketing. ...
another definition in the dictionary:
Local_Buy-the buying of media (print, newspapers, television, radio and outdoor advertising) serving a local region only.
PERT-acronym for Progam Evaluation and Review Technique, a quantitative technique used as a managerial tool in planning and controlling complex programs. Common use has been made of PERT, originally introduced for use in the aerospace industry, in the coordinating, timing and scheduling of the many activities in the new product development process.
Questionnaire_
an instrument used for soliciting responses in a marketing research survey, a list of questions. ...
another definition in the dictionary:
Actionability-one of the major requirements (with accessibility, measurability and substantiality) for useful market segmentation, actionability expresses the notion that the segment targeted must be of an appropriate size for the company's resources to handle. See Accessibility, Measurability, Substantiality.
Brand_Familiari-the awareness consumers have of a particular brand.