another definition in the dictionary:
External_Market-relatively uncontrollable factors outside the firm which influence its decision making. See Internal Environment.
Marketing_Progr-the combination of all of an organisation's marketing plans.
Backward_Invent
an product strategy in international marketing in which a company produces a less complex version of its domestic product for developing and less-developed countries.
see also:
Sales_Manual
a set of printed materials containing product descriptions and related information for the guidance ...
another definition in the dictionary:
Horizontal_Mark-the organisation of marketing activities by independent firms on the same level in a marketing channel so that they work closely together in buying, promotion, etc. to achieve economies of scale.
Qualitative_Obj-objectives which cannot be expressed in quantifiable terms, for example, a salesperson might set as an objective in a specific period the acquisition of certain product knowledge, or the forming of a close business relationship with the buyer from a major account. See Quantitative Objectives.
Merchandise_All
of their products. ...
another definition in the dictionary:
Exchange-the transfer of an object, idea, service, etc. from one person or organisation to another in return for something desired. See Centralised Exchange Processes, Decentralised Exchange Processes.
Product_Flankin-a competitive marketing strategy in which a company produces its brands in a variety of sizes and styles to gain shelf space and inhibit competitors.
Product_Line_Ma
see Category Manager. ...
another definition in the dictionary:
Geographic_Pric-see Geographical Pricing.
Counter_Adverti-advertising sponsored by pressure groups in opposition to certain products.
Multi_Channel_M
a system in which a producer uses more that one channel of distribution, commonly, producers who use ...
another definition in the dictionary:
DAGMAR_approach-an approach to measuring advertising effectiveness in which advertising objectives are turned into specific measurable goals. See DAGMAR.
Mission-see Corporate Mission.
Distribution_St
see Place Strategy. ...
another definition in the dictionary:
Expected_Value_-see Expected Return Model.
Broker-a marketing intermediary or middleman between buyer and seller, an agent. See Agent.
