Marketing Dictionary

another definition in the dictionary:

Post_Purchase_S-the pleasure that a carefully selected high-involvement product gives to a consumer after purchase. See High-Involvement Product.

Selective_Selli-see Selective Distribution.

Backward_Invent

an product strategy in international marketing in which a company produces a less complex version of its domestic product for developing and less-developed countries.



see also:

Expense_Account
a budgeted amount of money advanced to a salesperson for food, travel, accommodation, entertainment ...

another definition in the dictionary:

Competitive_Dep-attempting to change the beliefs of buyers about the attributes of a competitor's product, the attempt may be especially useful in cases where buyers generally have an inflated perception of the quality of a competitor's product. See Market Positioning.

Low_Involvement-products which are bought frequently and with a minimum of thought and effort because they are not of vital concern nor have any great impact on the consumer's lifestyle. See High-Involvement Products.

Commercial_Trav
a late nineteenth century term of American origin for a salesperson. ...

another definition in the dictionary:

Marketing_Orien-one which subscribes to the philosophy that to survive and prosper it must satisfy the needs and wants of its target markets more effectively and efficiently than its competitors.

Catalogue_Showr-see Catalogue Retailer.

Decision_Matrix
a tool used in decision making in which the various dimensions of a problem are listed and rated to ...

another definition in the dictionary:

ABS-abbrev. Australian Bureau of Statistics.

Inventory_Turno-the ratio of dollar or unit sales or gross profit to average inventory, used in inventory control where the average number of times a company sells the value of its inventory in a year is measured.

Advantage_Matri
see Boston Consulting Group Advantage Matrix. ...

another definition in the dictionary:

Service_Intangi-see Intangibility.

Exclusive_Agree-agreements between manufacturers and middlemen in which the latter are granted sole rights to distribute a product within a defined territory.

Brand_Leveragin
broadening a company's product range by introducing additional forms or types of products under a br ...

another definition in the dictionary:

Private_Carrier-any form of transport operated by an independent organisation and used for the shipment of goods. See Common Carrier, Contract Carrier

Embedding-a form of subliminal advertising, the concealing of imagery in various products and advertisements to appeal to the subconscious drives of potential customers. See Subliminal Advertising.


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