Marketing Dictionary

another definition in the dictionary:

Stars-products in the portfolio characterised by high market share in a rapidly growing market. See Boston Consulting Group Product Portfolio Analysis Matrix.

Persuasive_Adve-advertising intended to persuade (rather than to inform or remind).

Backward_Market

see Reverse Marketing Channel.



see also:

Order_Processin
all of the activities related to filling a customer's order - checking the order, prices, terms, cus ...

another definition in the dictionary:

Daily_Activitie-a record of a salesperson's activities on a day-by-day basis, showing clients visited, products presented and results, it may also include reasons for the failure to sell.

Marketing_Orien-see Marketing Concept.

Compensation
remuneration for work done on behalf of another. ...

another definition in the dictionary:

Benefit_in_Rese-see Incentive Close.

Purchasing_Perf-the establishment of criteria by which the performance of purchasing officers can be assessed and of incentive systems so that good purchasing can be rewarded.

Smart_Card
an ultra-thin card, similar to a bankcard or credit card, containing computer chips capable of recei ...

another definition in the dictionary:

Push_Pull_Strat-promotion of a good or service both to end-users and members of the marketing channel to facilitate its flow from producer to final consumer. See Pull Strategy, Push Strategy.

Selling_Up-a practice in selling aimed at convincing the customer to buy a higher-priced item than the one originally enquired about.

Product_Life_Cy
a concept which draws an analogy between the span of a human life and that of a product, suggesting ...

another definition in the dictionary:

Proactive_Marke-marketing activites which anticipate competitive action and attempt to forestall it, offensive strategies. See Reactive Marketing Strategies.

Business_Streng-a measure of the ability a firm has to compete successfully in a particular market.

Marketing_Perfo
see Marketing Audit. ...

another definition in the dictionary:

Flexible_Pricin-a pricing method in which the price charged for some consumer shopping goods and specialty goods and for many industrial products is open to negotiation between buyer and seller, also known as Multiple Pricing and Variable Pricing.

Concept_Develop-a two-phase stage in the development of a new product in which potential buyers are presented first with the idea or description of the new product (concept testing) and later with the product itself in final or prototype form (product testing), in order to obtain their reaction. See Product Testing, New Product Development.


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