another definition in the dictionary:
Brand_Family-See Family Brand.
Price-the value agreed upon by the buyer and the seller in an exchange, one of the four controllable variables (with product, promotion and place) of the marketing mix. See Marketing Mix.
see Reverse Marketing Channel.
Marketing_Depar
a division within a company with responsibility for the planning and co-ordination of all marketing ...
another definition in the dictionary:
Brand_Developme-a ratio of brand consumption intensity to population intensity by country, state, city, region, etc.
Down_Market_Con-consumers who habitually look for, and purchase, low-priced rather than more expensive products. See Up-Market Consumers.
Product_Line_Fe
a strategy in which certain items in a product line are given special promotional attention, either ...
another definition in the dictionary:
Probability_Sam-a sample in which each individual within a total population has a known chance of being chosen.
Industrial_Good-goods and services purchased by industrial buyers for use in the production of their own goods and services or in the conduct of their business, industrial goods can be broadly classified as equipment, raw materials and services. See Industrial Product Classes.
Adoption_Proces
the series of stages, including awareness, interest, evaluation, trial and rejection or adoption, wh ...
another definition in the dictionary:
Bird_Dogs-individuals, sometimes junior salespeople, who seek out sales leads and prospects for more experienced salespeople. See Prospects, Sales Leads, Spotters.
Impulse_Goods-goods which are purchased quickly because of a sudden urge to have them. See Convenience Goods.
Loading_Objecti
one of a three possible aims or objectives (with loyalty objective and trial objective) of a consume ...
another definition in the dictionary:
Sampling_Frame-the source from which sampling units (respondents) are chosen in a marketing research study, commonly used sampling frames are telephone books and electoral rolls.
Body_Copy-the desriptive paragraphs in a print advertisement (as opposed to the headlines.
Organisational_
an organisation's broad, longer-term aims or performance expectations as opposed to its organisation ...
another definition in the dictionary:
Response_Elasti-a measure of the degree to which individuals or groups respond to a marketing program.
Pipeline_Transp-the carriage, delivery or shipment of a gas or liquid product by pipeline.