another definition in the dictionary:
Bait_Advertisin-an advertising practice, now illegal in Australia, in which attractive, low-priced goods, few or any of which are actually in stock, are advertised to attract purchasers to a store or selling place.
AMA-abbrev. American Marketing Association
see Reverse Marketing Channel.
Continuum_of_Pl
the idea that planning is a multi-level process, beginning at the top with corporate planning and go ...
another definition in the dictionary:
Media_Plan-a blueprint for a firm's advertising, giving details of the media mix, the specific media vehicles and the media schedule.
Product_Portfol-the mix of products manufactured or distributed by a company. See Product Mix, Product Mix Width.
Multiple_Segmen
targeting a number of distinct segments in the same market and developing a separate marketing mix f ...
another definition in the dictionary:
Guaranteed_Pric-an assurance given by a manufacturer to a marketing intermediary that if the wholesale price of a product is lowered while the intermediary is still holding stocks, the difference will be refunded, the purpose of the guaranteed price is to encourage the intermediary to order a large quantity of the product with confidence.
Open_Dating-an aspect of labelling in which certain products are required, either by law or under voluntary industry codes, to be marked with a 'use-by' date to indicate their expected shelf life, also called Date Stamping.
Licensing
the granting of permission by one manufacturing organisation to another to use a registered brand, s ...
another definition in the dictionary:
Sales_Itinerary-a written schedule of planned sales calls, specifying the date, location and objective of each call.
Brand_Insistenc-the stage of brand loyalty where the buyer will accept no alternative and will search extensively for the required brand. See Brand Preference, Brand Recognition.
Decision_Tree
a decision-making tool in which alternative options are portrayed graphically as branches on a tree, ...
another definition in the dictionary:
Order_Generatio-advertising, personal selling and sales promotion.
AFAMI-abbrev. Associate Fellow of the Australian Marketing Institute.
Mental_States_A
see Formula Approach. ...
another definition in the dictionary:
Purchase_Probab-a tool used in marketing research surveys of buying intentions, respondents are asked to rate the likelihood of their purchase of a particular product on a scale ranging, for example, from 'definitely not' to 'certain to buy'.
Determinance_Mo-a model used in the study of consumer decision processes to evaluate alternative brands. The idea that consumers, about to make a purchase, will not be swayed in their product choice by any one product attribute, no matter how important, if all products possess the same amount of the attribute. Thus, the decision is made on the basis of a less important attribute. Other models of brand evaluation include the expectancy-value model, ideal brand model, conjunctive model, lexicographic model and determinance model.