another definition in the dictionary:
Organisational_-the study of the motives and actions of, and the influences upon, organisations while engaged in purchasing goods and services.
Primary_Adverti-advertising intended to create demand for a class or category of product rather than for a brand. See Generic Advertising, Pioneering Advertising.
an eighteenth century term of British origin for a salesperson.
Feedback
the mechanism in the communication process which allows the sender to monitor and evaluate the recei ...
another definition in the dictionary:
Pricing-marketing activity concerned with the setting of prices for new products and the adjustment of prices for existing products.
Primary_Demand-demand for a product class rather than for a particular brand within the class.
Qualifying_the_
asking questions to discover whether a prospective buyer has a need for the product, can afford it, ...
another definition in the dictionary:
FAMI-abbrev. Fellow of the Australian Marketing Institute.
EFTPOS-abbrev. Electronic Funds Transfer at Point of Sale.
Brand_Authorisa
the obtaining of distribution and display, usually of a consumer packaged good, through a retail out ...
another definition in the dictionary:
Indirect_Compet-a product that is in a different category altogether but which is seen as an alternative purchase choice, for example, coffee and mineral water are indirect competitors. See Direct Competition.
Compensation-remuneration for work done on behalf of another.
Gross_National_
the total market value of goods and services produced by a nation in a year. ...
another definition in the dictionary:
Price_Floor-A price, usually imposed by law, below which market prices are not permitted to floor, also called a Floor Price. See Price Ceiling.
Multiple_Unit_P-offering a lower price per unit for the purchase of two or more products of the same type when bought together than when units are bought singly.
Catalogue_Retai
retailers who mail catalogues to their customers and maintain showrooms where samples of the product ...
another definition in the dictionary:
Product_Mix-the variety of distinct product lines and items manufactured or distributed by an organisation. See Product Item, Product Line.
Brand_Image-the feelings, moods, emotions and connotations evoked by a brand.