Marketing Dictionary

another definition in the dictionary:

Consideration_S-see Evoked Set.

Fishyback-a term used in the physical distribution of goods to refer to a system of transportation requiring the transfer of containers from truck to ship. See Birdyback, Piggyback.

Bagman

an eighteenth century term of British origin for a salesperson.



see also:

Sociocultural_E
that part of the firm's external marketing environment in which social or cultural changes (that is, ...

another definition in the dictionary:

Clincher-an additional inducement offered to a potential buyer by a salesperson in order to close a sale, inducements might include price discounts, rebates, extended credit, reduced delivery charges, etc.

People_Based_Se-services in which people, rather than equipment or machinery, play the major role in delivery, for example, people play the major role in the delivery of financial planning services. See Equipment-Based Services.

Merchant_Wholes
an independent marketing middleman buying and taking title to goods and reselling them to retailers ...

another definition in the dictionary:

ABC_Inventory_A-the classification of goods held in inventory according to sales volume, the classification is used primarily to determine stock location within the warehouse.

Minor_Decisions-see Minor Points Close.

Detailer
a salesperson, especially in the pharmaceutical drug industry, whose primary task is to inform clien ...

another definition in the dictionary:

Learning_Proces-the way in which an individual's behaviour changes as a result of previous experiences, the process consists of four basic components - a stimulus or cue which creates a drive, the drive which motivates the individual to make a response, the response or action undertaken by the individual, and reinforcement by means of reward or punishment which determines whether the individual will act in that way again.

Product_Line_Br-a brand name applied to several products within a product line. See Product Line, Individual Brand Name, Family Brand, Corporate Branding.

Aided_Recall_Te
a method of post-testing the effectiveness of an advertisement or advertising campaign, respondents ...

another definition in the dictionary:

Competitive_Sco-the breadth or narrowness of an organisation's focus as measured horizontally by the range of industries, market segments, or geographical regions it targets, or vertically by the degree to which it is integrated.

Inside_Order_Ta-a salesperson who writes up sales orders at a sales counter, or those forwarded to the company by telephone, but is not required to sell persuasively to customers. See Outside Order-Taker.

International_M
marketing actvities intended to facilitate the exchange or transfer of goods between nations. ...

another definition in the dictionary:

Complexity-the degree of difficulty which a purchaser of a new product has in understanding it, a major determinant of the rate of new product adoption. See Adoption Rate Determinants.

Piggybacking-a low-cost market entry tactic in which manufacturers of products arrange for manufacturers of complementary, non-competing products to represent their products in another country or region.


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