another definition in the dictionary:
Personal_Interv-a face-to-face meeting with a client, job applicant, buyer, marketing research respondent, etc.
Product_Flankin-a competitive marketing strategy in which a company produces its brands in a variety of sizes and styles to gain shelf space and inhibit competitors.
Bait_Advertisin
an advertising practice, now illegal in Australia, in which attractive, low-priced goods, few or any of which are actually in stock, are advertised to attract purchasers to a store or selling place.
see also:
Infomercial
a word coined to describe a particular type of commercial, for print, TV, radio, etc., in which a co ...
another definition in the dictionary:
Backward_Integr-a strategy for growth in which a company seeks ownership of, or some measure of control over, its suppliers. See Forward Integration, Horizontal Integration.
Exponential_Smo-a quantitative technique for sales forecasting using historical data weighted to favour the most recent information.
Banded_Offers
see Banded Pack. ...
another definition in the dictionary:
Defensive_Adver-advertising intended to combat the effects of a competitor's promotion.
FAMI-abbrev. Fellow of the Australian Marketing Institute.
Representativen
the degree to which a sample of consumers in a marketing research study represents the characteristi ...
another definition in the dictionary:
Shelf_Fee-See Slotting Allowance.
Iceberg_Princip-a theory that suggests that aggregated data can hide information that is important for the proper evaluation of a situation.
Promotional_Par
an alliance between a manufacturer of a product and another company for the purposes of promotion, f ...
another definition in the dictionary:
Source_Objectio-an objection by a prospective buyer levelled against the firm represented by the salesperson.
Forecasting-predicting future variables, such as the level of sales in a given period, the environmental factors that will influence the firm's performance, etc.
Brand_Familiari
the awareness consumers have of a particular brand. ...
another definition in the dictionary:
Account_Objecti-the specific aims and sales goals to be achieved within a specified period by a salesperson for an account for which he or she is responsible.
Backward_Integr-a strategy for growth in which a company seeks ownership of, or some measure of control over, its suppliers. See Forward Integration, Horizontal Integration.
