Marketing Dictionary

another definition in the dictionary:

Objections-any form of sales resistance offered by a buyer to a salesperson.

Loyalty_Objecti-one of three possible aims or objectives (with loading objective and trial objective) of a consumer sales promotion, purchasers are offered incentives to stay loyal to a particular brand. See Loading Objective, Trial Objective.

Bait_and_Switch

advertising an item at an unrealistically low price as 'bait' to lure customers to a store or selling place and then attempting to steer them to a higher-priced item.



see also:

Cash_Cows
products or strategic business units within the organisation's mix which are characterised by high m ...

another definition in the dictionary:

Consumer_Resear-marketing research into the requirements, opinions, attitudes, etc. of consumers.

Service_Insepar-see Inseparability.

Marketing_Ethic
the standards or moral principles governing the marketing profession. ...

another definition in the dictionary:

Qangos-acronym for Quasi-autonomous Non-government Agencies.

Deceptive_Packa-packaging intended to deceive the purchaser, excessive ullage creates the impression that the volume of the contents is greater than it actually is. See Ullage.

Direct_to_Home_
see Direct-Response Selling. ...

another definition in the dictionary:

Progressive_Com-a sales commission system in which the commission rate increases as the salesperson sells more goods. See Regressive Commission.

Balance_Sheet_C-a closing technique in which the salesperson assists an indecisive prospect to list on paper the 'arguments for' and 'arguments against' a particular product choice. Also known as the Benjamin Franklin Close. See Close.

Market_Opportun
a newly identified market or product gap within a market which a company can exploit. ...

another definition in the dictionary:

Franchise_Exten-see Brand Extension.

Direct_Competit-a product or brand which competes in the same product category. See Indirect Competition.

Sink_or_Swim_Sa
the practice of throwing new sales recruits straight into the field without formal training so that ...

another definition in the dictionary:

Copyright-protection in law afforded to authors, musicians, artists, etc. in respect to the works they have created.

Price_Adjustmen-allowances, discounts, etc. granted by a seller to meet the requirements or circumstances of specific buyers.


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