another definition in the dictionary:
Inelasticity_of-demand which is not greatly affected by a change in the price of the product. See Elasticity of Demand.
Horizontal_Mark-a market for a product which is bought by many industries. See Vertical Market.
Bait_and_Switch
advertising an item at an unrealistically low price as 'bait' to lure customers to a store or selling place and then attempting to steer them to a higher-priced item.
see also:
Emotional_Close
a closing technique in which the salesperson attempts to get a favourable response from a buyer by a ...
another definition in the dictionary:
Internal_Inform-a stage in the consumer buying process for a low-involvement product, past experiences with items in this product class are considered. See Low-Involvement Products.
Product_Strateg-the element of a firm's decision-making concerned with developing the most appropriate products for its target market.
Australian_Mark
an association of marketing professionals founded in Sydney in 1933 as The Institute of Sales and Bu ...
another definition in the dictionary:
Continuity-the scheduling of media exposures of a particular advertisement or campaign evenly within a given period. See Flighting, Pulsing.
Industrial_Mark-the marketing of goods and services to business organisations for use in the manufacture of their products or in the operation of their businesses, also called Business-to-Business Marketing.
Non_Packaged_Go
a sub-category of consumer non-durables, for example, petrol is a non-packaged consumer non-durable ...
another definition in the dictionary:
New_Account_Con-a measure used to evaluate a salespeople in which the conversion rate of prospects to customers is calculated.
Multinational_C-an organisation operating in several countries, often having a substantial share of their total assets, sales, and labour force in foreign subsidiaries.
Citizen_Action_
one of the several types of public which may influence an organisation's decision-making, a group wi ...
another definition in the dictionary:
Pull_Strategy-promotion to end-users (mainly by means of advertising, sales promotion and publicity) rather than to members of the marketing channel (mainly by personal selling) to facilitate the flow of a good or service from producer to final consumer. See Push Strategy, Push-Pull Strategy.
Desk_to_Desk_Di-a form of business-to-business selling in which firms purchase and use computer databases to locate potential customers, typically, the databases are compiled by list brokers and are organised according to business type, sales revenue, number of employees, location and telephone area code.
Impact
the force that an advertisement or message will have on a target consumer, television advertising, f ...
another definition in the dictionary:
Multinational_C-an organisation operating in several countries, often having a substantial share of their total assets, sales, and labour force in foreign subsidiaries.
Information_Flo-the information about products, potential customers, consumer needs and wants, etc. that is passed forwards and backwards along a channel of distribution. See Marketing Channels.
