another definition in the dictionary:
Emotional_Close-a closing technique in which the salesperson attempts to get a favourable response from a buyer by appealing to his or her fear, pride or similar emotion. See Close.
Dual_Distributi-a system of marketing channel organisation in which a manufacturer uses two approaches simultaneously to get products to end-users, commonly, one approach is to use marketing intermediaries, while the other is to sell direct to end-users.
Balance_Sheet_C
a closing technique in which the salesperson assists an indecisive prospect to list on paper the 'arguments for' and 'arguments against' a particular product choice. Also known as the Benjamin Franklin Close. See Close.
see also:
Closing_Signals
see Buying Signals. ...
another definition in the dictionary:
Free_In_The_Mai-a type of sales promotion in which consumers are offered a gift which is sent to them by post in return for proof of purchase of the product.
Sales_Itinerary-a written schedule of planned sales calls, specifying the date, location and objective of each call.
ADMA
abbrev. Australian Direct Marketing Association. ...
another definition in the dictionary:
Advertising_Med-see Advertising Media.
Environmental_M-see Megamarketing.
Market_Diversif
a strategy in which a company seeks growth by adding products and markets of a kind unrelated to its ...
another definition in the dictionary:
European_Econom-a group of European nations acting as a trading block, limiting trade barriers among members and applying common tariffs to products from non-members.
Product_Line_Fe-a strategy in which certain items in a product line are given special promotional attention, either to boost interest (at the lower end of the line) or image (at the upper end). See Product Line.
Product_Objecti
an objection by a prospective buyer to the quality or characteristics of the goods offered by a sale ...
another definition in the dictionary:
Demographic_Var-see Demographic Characteristics.
Person_Marketin-marketing activity aimed at creating target market awareness, and a favourable opinion, of a particular person.
Boston_Consulti
a tool, devised by the Harvard-based Boston Consulting Group, for use in product and strategic busin ...
another definition in the dictionary:
Control_Oriente-a system of pricing in which a product's price is controlled by government or by some regulating body.
Reverse_Marketi-a marketing channel in which goods (to be recycled or reprocessed) flow backward from consumer to intermediaries to producer, also called a Backward Marketing Channel..
