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Order_Processin-all of the activities related to filling a customer's order - checking the order, prices, terms, customer credit and stock levels, producing an invoice, picking the goods from the warehouse, packing and shipping them, and collecting payment.
Agricultural_Co-an organisation formed by a group of farmers to achieve some or all of the advantages of large-scale marketing.
a closing technique in which the salesperson assists an indecisive prospect to list on paper the 'arguments for' and 'arguments against' a particular product choice. Also known as the Benjamin Franklin Close. See Close.
Full_Nesters
a term used to describe the stage in the typical family life cycle in which the household consists o ...
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Service_Heterog-see Variability.
Foreground_Radi-a term used in reference to pre-recorded or live radio programs featuring music and commercial announcements broadcast direct to stores where the advertised merchandise is available.
Standard_Produc
categories into which products are grouped using formal systems such as the Australian Standard Indu ...
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Generic_Competi-products which are all different in type but are capable of satisfying the same basic want of the prospective purchaser. For example, the consumer may want to buy some new kitchen appliances but must choose between a dishwasher, a refrigerator and a microwave oven.
Divest_Strategy-a planned decision to get out of a particular business or product line, to sell off.
Advertising
the paid, public, non-personal announcement of a persuasive message by an identified sponsor, the no ...
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Differentiated_-the division of a heterogeneous market into relatively homogeneous segments so that the needs and wants of the different segments may be served more effectively, a segmented approach to marketing.
Directive_Probe-questions posed to prospective buyers to obtain a better understanding of the customer and the customer's business.
Functional_Orga
the organisation of a firm's business activities so that a separate division is responsible for each ...
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Isolation_Effec-the notion that a price will appear more attractive if the product is placed in the store next to a an alternative product which is more expensive.
ASCC-abbrev. Australian Standard Commodity Classification.
Belongingness_a
the desire for love and affection from others. See Maslow's Hierarchy of Needs. ...
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Classified_Adve-print media advertising in which similar goods and services are grouped together in categories under appropriate headings.
Shrinkage-a term used in retailing to refer to the theft of merchandise by customers and employees, measures to control shrinkage include mirrors, video cameras, security guards and alarms that sound when tagged merchandise is carried out of the store.