another definition in the dictionary:
Advertising_Pla-the basic issues or selling points that a company wishes to have included in an advertising campaign.
AFA-abbrev. Advertising Federation of Australia.
the difference between the payments made to foreign nations and the receipts from foreign nations in a given period.
Spot_Buy
in advertising, the buying of media time in a few selected markets only. ...
another definition in the dictionary:
Marketing_Strat-the determination of a firm's objectives, the selection of its target markets, the development of an appropriate marketing mix for each, and the allocation of the resources necessary to achieve its goals..
Qualified_Avail-the individuals and organisations in a particular market who are interested in a product, can afford it, and who are not prevented from purchasing by any access barrier or legal restriction.
Arm_s_Length_Pr
the price which various governments force companies to charge to discourage 'dumping' abuses, the ar ...
another definition in the dictionary:
Envelopes_and_S-a rough method of calculating the size of the market for a given product, based on the known size of an overseas market.
Exclusive_Sales-a region in which a distributor has been given sole rights to a manufacturer's product.
Compensation_Sy
schemes for remunerating salespeople for tasks performed, commonly used systems include straight sal ...
another definition in the dictionary:
Decentralised_E-any system for the exchange of goods or services which does not utilise a central marketplace. See Centralised Exchange System.
Inert_Set-brands that a buyer is aware of when considering a purchase but has no interest in. See Evoked Set, Inept Set.
Facilitating_Ch
an agency or organisation, such as a bank, transport company or insurance agency, which provides spe ...
another definition in the dictionary:
Backward_Market-see Reverse Marketing Channel.
Market_Segment-a group or sector within a heterogeneous market consisting of consumers or organisations with relatively homogeneous needs and wants, those within a market who will respond to a given set of marketing stimuli in a particular way. See Market Segmentation.
Blanket_Contrac
see Blanket Purchase Order. ...
another definition in the dictionary:
Marketing_Orien-one which subscribes to the philosophy that to survive and prosper it must satisfy the needs and wants of its target markets more effectively and efficiently than its competitors.
Sales_Party-a form of non-store retailing in which a manufacturer's products are displayed, for group selling, at an in-home party.