another definition in the dictionary:
Slippage-in sales promotion, the percentage of purchasers who fail to redeem an offer made with the purchase.
Joint_Venture-a risk-reducing method of market entry in which two firms combine forces to manufacture or market a product, a method of entry into a foreign market in which a firm joins with an overseas company to establish a partnership for the production and marketing of its product abroad.
see Banded Pack.
Industrial_Prod
categories of goods and services bought by organisations for use in production or in the operation o ...
another definition in the dictionary:
Sell_Off_Period-the duration of a particular sales promotion, the time from the launch of the sales promotion to the end of the special offer.
Franchise_Build-consumer sales promotions which impart a selling message along with the deal, as in the case of free samples or premiums related to the product. Consumer sales promotions which are not 'franchise-building' include price-off packs, contests and sweepstakes, and premiums not related to the product. See Consumer Franchise.
Personal_Interv
a face-to-face meeting with a client, job applicant, buyer, marketing research respondent, etc. ...
another definition in the dictionary:
Consumables-see Consumer Non-Durables.
Service_Heterog-see Variability.
Marketing_Depar
a term used to refer to the orientation of an organisation which has established a separate departme ...
another definition in the dictionary:
Data_Analysis-the processing of marketing research findings to summarise a situation, discover relationships between elements of the information, or to draw conclusions from them. See Marketing Research.
Psychography-the study of the attitudes, beliefs, opinions, personalities and lifestyles of individuals in a population.
Acid_Test_Ratio
one of three ratios commonly used to evaluate a firm's liquidity, calculated by dividing cash by cur ...
another definition in the dictionary:
Horizontal_Dive-a growth strategy in which a company seeks to add to its existing lines new products that will appeal to its existing customers. See Concentric Diversification, Conglomerate Diversification.
Bottom_Line-a colloquial term meaning 'profits'.
Product_Line_Fe
a strategy in which certain items in a product line are given special promotional attention, either ...
another definition in the dictionary:
Production_Orie-a management philosophy, concept, focus or state of mind which emphasises production techniques and unit-cost reduction rather than the needs and wants of the target market, the orientation assumes that consumers will favour those products that are the most readily available and at the most affordable prices and that a concentration on efficiencies in production and distribution will most readily achieve the firm's objectives.
Representativen-the degree to which a sample of consumers in a marketing research study represents the characteristics of the population as a whole.