another definition in the dictionary:
No_Name_Brand-see Generic brand
Consumer_Resear-marketing research into the requirements, opinions, attitudes, etc. of consumers.
Banded_Offers
see Banded Pack.
see also:
Sell_In
see Selling-In. ...
another definition in the dictionary:
Odd_Even_Pricin-see Odd Pricing.
Response_Sellin-a elementary form of selling, common in retailing, in which the salesperson simply responds to the customer's demands, little creativity or persuasion is used.
Distortion
see Selective Distortion. ...
another definition in the dictionary:
Advocacy_Advert-a paid, overtly-sponsored communication or message which presents information or a point of view on a controversial public issue, idea or cause. See Advertorial Advertising.
Gatekeepers-people within organisations who can control the flow of information to members of the buying centre. See Buying Centre.
Bar_Code_Scanne
see Scanner Systems. ...
another definition in the dictionary:
Boston_Consulti-a marketing planning tool devised by the Harvard-based Boston Consulting Group, taking as its axes economies of scale and opportunities for differentiation, it indicates an organisation's optimal competitive strategy.
Brand_Family-See Family Brand.
APN
abbrev. Australian Product Number. ...
another definition in the dictionary:
Recall-see Product Recall.
Probabilistic_M-a statistical tool in which the probability that an event will occur again is estimated using historical data, for example, in sales forecasting past purchasing behaviour is used to estimate the degree of probability with which consumers will purchase the same item again.
Market_Skimming
a pricing approach in which the producer sets a high introductory price to attract buyers with a str ...
another definition in the dictionary:
Mail_Surveys-a relatively inexpensive method of obtaining data in a marketing research study, mail surveys keep interviewer bias to a minimum, but they require considerable time to conduct and response rates are generally low.
Limited_Problem-buying situations in which a purchaser has had some previous experience but is unfamiliar with suppliers, product options, prices, etc. Also referred to as Limited Decision Making. See Extensive Problem Solving, Routine Problem Solving.
