another definition in the dictionary:
Desk_Jobber-see Drop Shipper.
Minor_Points_Cl-a closing technique in which a salesperson attempts to get the buyer to agree to the value or usefulness of various smaller attributes and features of a product so that it will be easier to get a favourable response to the bigger decision - to purchase the product.
Banded_Pack
a consumer sales promotion in which two related product items are banded together and sold at a special price. See Price Packs.
see also:
Intensive_Growt
growth opportunities related to a company's current operations, intensive growth opportunities are m ...
another definition in the dictionary:
Isolation_Effec-the notion that a price will appear more attractive if the product is placed in the store next to a an alternative product which is more expensive.
Segmentation_Ba-geographic, demographic, psychographic and behaviouristic - upon which a heterogeneous market can be divided into relatively homogeneous groups.
Continuum_of_Pl
the idea that planning is a multi-level process, beginning at the top with corporate planning and go ...
another definition in the dictionary:
Corporate_Brand-associating the name of a corporation with the individual brand name in product marketing, usually to ensure that new product introductions will be more readily accepted, differs from family branding in that corporate branding is used for all products of the company or division rather than merely for a family of brands. See Family Brand, Individual Brand, Individual Brand Name, Product Line Brand Name, Single Brand Name.
ACTU-abbrev. Australian Council of Trade Unions.
Retailing
the activity of selling to buyers who are buying for their own ultimate consumption. ...
another definition in the dictionary:
Corporate_Cultu-the particular strategies, style, systems, environment and shared values within an organisation which contribute to its individuality.
Distribution_Ma-see Physical Distribution Management.
Diffusion_of_In
the idea that some groups within a market are more ready and willing to adopt a new product than oth ...
another definition in the dictionary:
Direct_Mail_Adv-advertising direct to end-users by sending catalogues or other sales literature through the post.
Expectancy_Valu-a model used in the study of consumer decision processes to evaluate alternative brands. In this model, brand attributes are weighted, a consumer's beliefs about each brand's attributes are multiplied by the respective weights to produce a preference ranking of the alternatives. Other models of brand evaluation include the ideal brand model, the conjunctive model, the disjunctive model, the lexicographic model and the determinance model.
Population_Char
variables including age, gender, income, marital status, education, nationality, race, religion, etc ...
another definition in the dictionary:
Fighting_Brand-a low-priced manufacturer's brand sold with minimal advertising and promotional expenditure, the brand is used to compete with dealers' brands and generics. Also called a Price Brand.
Dual_Distributi-a system of marketing channel organisation in which a manufacturer uses two approaches simultaneously to get products to end-users, commonly, one approach is to use marketing intermediaries, while the other is to sell direct to end-users.
