Marketing Dictionary

another definition in the dictionary:

Business_Guides-journals, periodicals, magazines etc. containing information about the size, product range, personnel, etc. of companies.

Account_Manager-a sales representative responsible for a major customer account or group of major accounts, also referred to as an account executive.

Bar_Code

an arrangement of lines and spaces in code form used to identify a product by style, size, price, quality, quantity, etc. The code, read by a scanning device, is used in marketing decision-making, including stock control and inventory level adjustment.



see also:

Average_Total_C
a measure of cost control, calculated by dividing the total cost of the goods produced by the number ...

another definition in the dictionary:

By_Product_Pric-a pricing method used in situations where a saleable by-product results in the manufacturing process. If the by-product has little value, and is costly to dispose of, it will probably not affect the pricing of the main product, if, on the other hand, the by-product has significant value, the manufacturer may derive a competitive advantage by charging a lower price for its main product.

Assembly_Market-see Assemblers.

Channel_Conflic
discord among members in a marketing channel. See Horizontal Channel Conflict, Inter-type Channel Co ...

another definition in the dictionary:

EOQ-abbrev. Economic Order Quantity.

Gross_Margin-see Gross Profit.

Consumer_Goods
items purchased by consumers for personal and household use, consumer goods are classified as durabl ...

another definition in the dictionary:

International_M-marketing actvities intended to facilitate the exchange or transfer of goods between nations.

Pipeline_Transp-the carriage, delivery or shipment of a gas or liquid product by pipeline.

Performance_App
an evaluation of the activities and effectiveness of a salesperson, marketing officer, etc during a ...

another definition in the dictionary:

Channel_Captain-a member of a marketing channel assuming a leadership role in organising the system in order to lessen conflict, achieve economies of scale and maximise business impact. See Marketing Channels.

Australian_Dire-an association, established in 1967, to represent the interests of direct mail marketers, a diverse group, consisting of individual and corporate members including direct marketing agencies, mailing houses, telemarketing bureaus, list brokers, charities, fund raisers and mail order merchandisers, it attempts to formulate and control appropriate standards of practice in direct marketing.

Functional_Modi
see Feature Modification. ...

another definition in the dictionary:

Macrosegmentati-the division of a market into broadly defined groups, each with its particular needs and wants, prior to further division or segmentation on the basis of more narrowly defined needs and wants. See Market Segmentation, Microsegmentation.

R_and_D-abbrev. Research and Development.


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