Marketing Dictionary

another definition in the dictionary:

Mission_Stateme-see Corporate Mission Statement.

Small_Order_Pro-the problem of coping with sales orders which are so small that the cost of filling them offsets the profit.

Bar_Code

an arrangement of lines and spaces in code form used to identify a product by style, size, price, quality, quantity, etc. The code, read by a scanning device, is used in marketing decision-making, including stock control and inventory level adjustment.



see also:

SKU
abbrev. Stock-Keeping Unit. ...

another definition in the dictionary:

Jury_of_Executi-a forecasting method based on the opinions of senior management.

Base_Point_Pric-a pricing method in which customers are charged freight costs from a base point, the base-point may be chosen arbitrarily, but the location of one of the company's manufacturing plants is commonly used. Also called Basing-Point Pricing. See Delivered Pricing, Phantom Freight.

In_Pack_Premium
a type of sales promotion in which a small gift is included inside the package of a product to encou ...

another definition in the dictionary:

Command_System-see Planned Economy, Controlled Allocation System.

Special_Interes-groups of consumers with concerns about particular products or product categories, for example, special interest groups have spoken out about the marketing of cigarettes, high-sugar breakfast cereals for children, fast foods with low nutritional value, etc.

District_Sales_
a sales manager with responsibility for the sales activities within a particular region or district. ...

another definition in the dictionary:

Corporate_Spons-a form of below-the-line advertising in which a corporation offers funding to a group, association, sporting body, etc. in return for a range of promotional opportunities. See Below-the-Line Advertising.

Price_Packs-a type of sales promotion in which consumers are offered a reduction in the regular price of a product, the amount of the reduction is usually marked, or 'flagged', prominently on the label or package, also called a 'cents-off' deal.

Recycling
the collection and processing of used materials for reuse. ...

another definition in the dictionary:

Laboratory_Test-see Accelerated Test Marketing.

Display_Aids-see Visual Aids.

House_Accounts
see Direct Accounts. ...

another definition in the dictionary:

Organisational_-the sum of all industrial, institutional, reseller and government markets whose buyers purchase products for use in making other products, for resale, or in the operation of their businesses.

Department_Stor-a large retail store offering a wide variety of goods in different departments. See Full-Line Department Store, Limited-Line Department Store.


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