another definition in the dictionary:
Relative_Advant-the degree to which a new product is superior to an existing one, a major determinant of the rate of adoption of a new product. See Adoption Rate Determinants.
Formal_Product-see Actual Product.
see Scanner Systems.
Descriptive_Lab
a label on a product which announces the size, net weight, ingredients, composition, nutritional val ...
another definition in the dictionary:
Manufacturers_A-an agent or representative used by manufacturers to supplement or even replace their own sales staff. See Outside Sales Facilities.
Direct_to_Home_-see Direct-Response Selling.
Product_Objecti
an objection by a prospective buyer to the quality or characteristics of the goods offered by a sale ...
another definition in the dictionary:
AIM-abbrev. Australian Institute of Management.
Laboratory_Test-see Accelerated Test Marketing.
Durables
see Consumer Durables. ...
another definition in the dictionary:
Prototype_Testi-the trialling of a sample of a newly developed product on selection of customers from the target market .
Corporate_Image-advertising aimed at establishing an identity for a firm in the public mind. See Corporate Advertising, Corporate Image.
Order_Cycle_Tim
the time between placement of the order by the customer and the receipt of the merchandise. ...
another definition in the dictionary:
Grey_Market-the importing of particular goods by firms which have not been appointed by the manufacturer as official distributors of the product, a term also used to describe the 'over 60s' market for various goods and services of interest to this age group.
Favorability_Sc-a scaling device for measuring a target audience's feelings or attitudes towards a company or its products. Responses are commonly recorded on a five-stage scale: 1. Very Unfavorable, 2. Somewhat Unfavorable, 3. Indifferent, 4. Somewhat Favorable, 5. Very Favorable. Also called Image Analysis. See Familiarity Scale.
Advertising_Exp
one presentation of an advertisement to an audience, advertising managers must decide how many 'expo ...
another definition in the dictionary:
Citizen_Action_-one of the several types of public which may influence an organisation's decision-making, a group within a community which may exert pressure on an organisation to act in a certain way, pressure groups. See Pressure Group, Publics.
Environmental_S-the process of examining the internal and external factors which influence the firm's operations and decision making in order to identify market opportunities and threats.