Marketing Dictionary

another definition in the dictionary:

Business_Cycles-historical patterns of prevailing economic conditions - prosperity, recession, depression and recovery.

Sequential_Segm-the division of a heterogeneous market into relatively homogeneous groups on one basis (for example, geographically), followed by further segmentation on some other basis (for example, end-user type).

Bar_Code_Scanne

see Scanner Systems.



see also:

Drive
a motivating force or need sufficiently strong to impel a person to seek its satisfaction. See Learn ...

another definition in the dictionary:

Features-prominent or distinctive characteristics of a product's use, construction or design, also referred to as Attributes.

State_of_Being_-see Demographics.

Product_Audit
a systematic appraisal of a firm's product mix to evaluate its strengths and weaknesses and to asses ...

another definition in the dictionary:

By_Product-a secondary product produced during the process of manufacturing another.

Drive-a motivating force or need sufficiently strong to impel a person to seek its satisfaction. See Learning Process.

Brand_Manager
an individual given responsibility for planning and co-ordinating the firm's marketing activities re ...

another definition in the dictionary:

Employee_Public-the part of a company's public consisting of its employees. See Publics.

Distribution_Ma-see Physical Distribution Management.

Product_Line_Ex
adding depth to an existing product line by introducing new products in the same product category, p ...

another definition in the dictionary:

Product_Failure-a product that does not meet management expectations in the marketplace.

Customer_Relati-a division of an organisation with responsibility for ensuring that customers are satisfied with the goods or services they have purchased and with the way the organisation has served them.

Recall
see Product Recall. ...

another definition in the dictionary:

Standardised_Ma-a strategy employed by a multinational company in attempting to use one marketing mix to sell its products world-wide, the approach minimises cost but may result in a smaller market than would be possible with a unique marketing program for each country. See Customised Marketing Mix.

Marketing_Oppor-circumstances in the external environment which offer an organisation the chance to satisfy particular consumer needs and wants at a profit.


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